Now that more than half of email newsletters are opened on mobiles devices, it’s utterly important to send out only responsive emails.

But it’s not enough. Sometimes, it would be better to add two different banners for mobile and desktop devices. It should be done easily — just by toggling buttons, without making changes to HTML Code.

Prepared email templates with the design that fits your current campaign needs, is a sufficient help, as you’ll need to make some slight changes and your email will be ready to rock.

When working on email design, we long to make it as appealing as possible. Consequently, we’ll need to discuss details with customers and then to send the very email to customers for approval. Collaboration tools let us do it fast, without any efforts and extra moves.

Now most tools offer just drag-n-drop email editor, where you just use existing modules and edit content where possible. But there are cases when you may need to embed an element you’ve designed with a third-party tool, to import your custom email, or to make serious changes to emails in HTML code. And open HTML code editor is of great use — it will prevent you from the necessity to download the template as HTML, then edit it and import to the email editor you are working with.

Interactive emails are a must-send in 2019. They intrigue and entertain subscribers, they make our emails compact and modern. They also double conversions, btw.

A modern ESP that keeps up with the time is supposed to have those techniques embedded in its tool to enable you build interactive elements for emails, that remain responsive, right in the editor.

Tools that automate email creation processes, save up to 60% of your time: ability to save and store custom elements, ability to generate modules just by inserting URLs to your website in proper fields, synchronization of information from your account with social networks module so that you won’t have to create repeated elements every time when launching a new campaign.

Personalization is the main trend of email marketing in 2019. Ability to add merge-tags right in the email template builder will prevent you from doing so in your ESP. Consequently, you will export a complete email.

Once the email is ready, you are supposed to be able to send it to your ESP with just one click. And what it way more important — emails need to stay editable after export in case of necessity to make urgent changes prior to sending email to valued subscribers.