Do not limit yourself with promotional emails only. You can make every newsletter beautiful with our invitation email templates.

There are many reasons to reach out to your customers. You may want to send either an order confirmation email, event reminder, to notify about the upcoming sales you offer or just to congratulate your clients on the holidays.

But there is one more reason to contact the customers — invitation.

Certainly, you may use any of our free email invitation templates, but before you do, we recommend reading some information on “How to create a proper event invitation email”.

Note: always remember that invitation emails are followed by reminder emails.

General tips and ideas for email invitation template

Judging by the examples that we have seen, we can make a conclusion that invitation email content completely depends on the type of the event you are organizing.

But invitation email is not supposed to contain any menu. Yet, they all should include:

  • exact time and date of the event;
  • place where the event is about to be held;
  • map, in case you organize an offline meeting/party/conference;
  • speakers’ names if there are any;
  • dress-code;
  • detailed agenda of the event.

Types of email invitation templates:

We can divide invitation emails into seven types:

  1. event invitation email;
  2. webinar invitation emails;
  3. survey invitation email;
  4. meeting invitation;
  5. interview invitation email;
  6. conference;
  7. party invitation email.

Note: event invitation emails should include just one CTA buttons that say “Yes, I’m in” or “Reserve my seat”.

Whilst event reminder emails should comprise two buttons “Yes, I’m in” and “No, I’m out”.

Event invitation email design

Event invitation email template design also depends on the type:

a) wedding, party

If you are about to invite guest to the wedding or graduation party, email design should be bright and pretty festive. Put a photo of the hall where the event will take place.

b) conference, meeting, webinar

If you invite to attend a conference or a webinar “How to interview the President”, make the design restrained. In other words, the design should fit the situation.

You may also insert or embed a video where you invite guests to your party explaining why you are sure they would have some fun, or a video to watch to get ready for the educational webinar.

c) feedback and survey invitation

when asking customers for a feedback, it would be appropriate to include an image of the products you are talking about.

As long as the main idea is to make the customers answer your questions, we strongly recommend you to focus on the CTA buttons — “fill out the form” or “answer our questions”. No superfluous distractive images. And make the messages short.

How you can create a one-question survey in emails:

  • add two images;
  • insert a proper number of links that take to your website landing pages;
  • your ESP will provide you with the results.

How you can make a long questionnaire within an email:

  • insert an embed code into your invitation HTML email template;
  • the website you used to create a questionnaire will provide you with updated results.

Make sure your event invitation templates comprise just one single banner! No special offers, no sales and promo. Do not distract customers from a CTA button with additional information.

Responsive web design

Having implemented all the ideas, now you need to care about responsive web design. All invitation newsletter templates should be mobile friendly, i.e. fully responsive as more than half of email users read messages on their smartphones and tablets. With Stripo emails it won’t cost you any time.

Due to Stripo content library, all free invitation newsletter templates can be used over and over. Slice our templates into blocks, save them to your personal library, and drag-and-drop the necessary samples into your emails whenever you need them.