Why is it essentially important to send welcome emails? Because this is the first message your clients receive from you. Make welcome email template unique, unforgettable, bright… Or at least, just make it!
This is a great opportunity to impress your prospects.
Thus, there are some peculiar ideas regarding the Welcome email design:
1. Making a welcome email comply with your website
As a Welcome email template introduces your company to a new subscriber or a client, apply corporate colors, add a logo. Don’t forget to send it from your domain with correct sender’s name.
We strongly recommend using Double opt-in, in order to abide by the EU GDPR rules.
2. Adding a greeting
As we have previously said, this is the first time you are contacting your clients. Thus, you should add a greeting. Welcome your customers and make them feel awaited — may they know you are happy they finally joined you.
Where should you place those words of “Happiness”? Right! On the banner. Insert an image that to your mind fits the purpose of this event-triggered email, and place the text over it.
Note: Stripo allows you to apply custom and decorative fonts. Just place the text over a banner, and all email clients will consider it an image and will correctly display.
3. Mentioning the reason for reaching out
You also need to explain the reason why you are contacting the customers — place this info in the footer of your welcome email templates. Most companies make it grey, but you may choose a brighter color to stand out.
Due to the personal library of content blocks, with Stripo you can save and reuse the same elements/samples for various email campaigns. For example, create a compelling informative footer, save it to your personal library and use for any marketing campaign you run.
4. Adding contact information in welcome email templates
In a header, you add the logo to remind your company’s name to the customers, again. While in the footer of Welcome newsletter templates, you should add contact information, including map, links for social networks, company’s website address, phone number. It would be nice of you to mention date of foundation in HTML welcome email template, like Tiffany’s and Co do. Or like some other companies you can say a notable story about the company to convince the customers they did the right thing when subscribed to you or got registered with your website.
5. Setting preferences
Subscribers join your newsletter list to receive only relevant information. Of course, if you run the Pepsi company and gender does not make any sense, then you do not have to worry about the relevance. But if you run a garment’s store, for instance, then you need to make sure your potential customers will see only what they want to see. Let them set their gender, age, and region.
Set preferences will protect your subscribers from disappointment in your brand, and will help you pass anti-spam filters.
Note: you also need to notify registrants how many times a week / a month you are going to reach them out.
Exporting welcome email template
Stripo Welcome HTML email templates are easily exported to a big number of modern world-famous ESPs and some email clients. Due to advanced integration, all our templates are ESP-friendly, in other words they are editable after export. Slice and edit them right in the email service provider or email client — change or edit not only texts, but also visuals.
Use our free Welcome newsletter templates to facilitate your work and satisfy your customers!