Email review
Dollar Flight Club vs. Going
Are you already dreaming about your summer vacation? We hope this email review will inspire you. Let’s dive into a comparison of emails from two popular travel deal brands: Dollar Flight Club and Going.
First impression
In this review, we’ll be exploring how each brand captures attention and explains their service, making the ticket-buying decision easier and more exciting.
Dollar Flight Club
- The email design is quite simple and strict in a good way.
- Pictures of beautiful travel spots filled with color inspire plans for upcoming trips.
- The opening content and guidelines are well organized. However, as an introductory email, it feels a bit overwhelming. Before the free account features could be explored, the premium ones were already being highlighted.
Going
- The email is designed in Going’s corporate style and colors. It is minimalistic and, at the same time, bright and unique.
- Photos arranged in a circle to symbolize the globe are fun and engaging.
- The opening message is very short and evokes positive emotions. Nothing is superfluous.
- Further instructions are presented in a fun way, and even the images are animated, which makes the email more entertaining.
Usability
1. Email web version
2. Clickable images
3. “Follow us on socials” section
Why are these points important?
1. Having a web version of an email ensures recipients can view it as a web page if there are display issues or images fail to load.
2. Incorporating clickable images into your emails enhances user engagement, allowing recipients to interact not only with buttons, but also with images to explore your offerings.
3. Including social media follow buttons in your emails can boost your follower count across these platforms, increasing brand visibility and popularity.
Design
When we look at travel services like Dollar Flight Club and Going, their email designs play a crucial role in capturing the adventurous spirit of travel, highlighting exclusive deals, and building a sense of trust and excitement among their subscribers. Let’s explore how these two brands use design elements to stand out and engage their audience effectively.
Brand consistency
Both companies have recognizable logos at the top of their emails. Going also uses its brand’s color scheme, which helps increase recognition. Both emails include essential links for more information about the service, and the images effectively convey the excitement of upcoming travel. Overall, the designs align with the communication goals of the emails. Dollar Flight Club promotes premium membership, while Going emphasizes immediate benefits and ease of use.
Optimization for dark mode
Both emails work in dark mode. However, the large white image does not work in Dollar Flight Club’s favor regarding the first banner. The main text is perceived as a bit dark against the black background, and the social media icons almost merge with the background.
Going’s design impresses with its adaptability. In dark mode, the color scheme transitions to pleasant shades of mint and lilac, which are also applied to the main text and links. The only jarring details are the social media icons and animated images in white frames.
Optimization for mobile devices
Both brands’ emails are optimized for mobile devices, but Going has put more effort into this aspect. Their concise messaging and visual layout work exceptionally well on small screens, whereas Dollar Flight Club’s design appears somewhat smaller and less user-friendly.
Email accessibility
Sans serif font
Text readability
Line spacing 150%
Single color backgrounds
The “lang” attribute
Alt texts for images
The “role="presentation"“ attribute
Email copy
Texts on banners
The banners of both brands inform readers about the best deals. Dollar Flight Club also clarifies specific savings amounts, while Going’s short, cheerful slogans focus more on greetings.
Buttons
Dollar Flight Club’s email contains only text links and clickable images. In contrast, Going’s email also features a prominent button that leads to detailed information about available offers. This approach helps save space and maintain focus on each element of the email.
Overall copy
Dollar Flight Club’s email is detailed and supportive, offering multiple tips and promoting premium membership to enhance the user experience. On the other hand, Going’s email is concise and practical, focusing on immediate setup and engagement through their app. Both approaches have their strengths: Dollar Flight Club provides comprehensive guidance, while Going emphasizes simplicity and quick action.
The first email’s text style is informative and detailed, offering step-by-step guidance along with motivational phrases like “Don’t miss” and “Sit back and relax.” The second email’s style is more playful, using phrases such as “Get the most bang for your buck.”
Legal requirements
Different countries have their own email compliance laws, such as the CAN-SPAM Act in the USA and the General Data Protection Regulation (GDPR) in Europe. Following these regulations is vital to avoid legal issues and maintain a positive reputation. Let’s see if today’s examples meet these requirements.
Physical postal address
Unsubscribe option
Reason for receiving a message