Best email marketing software for real estate

OutBoundEngine

Designed for real estate, it automates email marketing with customized, professionally written emails to nurture leads and keep past clients engaged.

Description

OutBoundEngine is designed to simplify email marketing and social media management for small businesses, including real estate professionals. It automates consistent communication through newsletters and social media posts and provides tools like websites and online listings management, helping agents engage with clients and grow their business. Professionally designed email campaigns that simplify client engagement and lead nurturing. With pre-built templates and automated scheduling, agents can stay in regular contact with clients through newsletters, social posts, and personalized follow-ups, helping build brand loyalty and attract referrals.

Price and rating

OutBoundEngine offers tiered pricing plans:

• essential: $199 per month — includes newsletters, social media posts, a website, and more for small businesses;
• value (most popular): $299 per month — includes more content, a higher contact limit, and quarterly referral campaigns, ideal for growing businesses;
• premium: $499 per month — designed for established businesses with added features like online listings management, reviews, and live chat.

Review platforms like TrustRadius, G2, and Capterra highlight its user-friendly interface and effective communication tools, with an overall rating of 4.4 out of 5.

Pros and cons

Pros:

• competitive pricing for businesses of various sizes;
• automated email and social media campaigns;
• additional tools like website creation and online listings management.

Cons:

• limited customization options for advanced users;
• pricing may be high for solo agents or very small teams.

ActivePipe

Tailored for real estate, it uses automated email marketing to nurture leads with targeted property listings, open house invites, and relevant content.

Description

ActivePipe is a leading email marketing platform tailored for real estate professionals. It automates personalized email campaigns, enabling agents to stay connected with their contacts and uncover opportunities within their databases. Key features include automated customer journeys, behavioral analytics, and seamless CRM integration, all designed to enhance client engagement and drive sales. By leveraging behavioral analytics, agents can identify and nurture high-potential leads effectively, enhancing engagement and driving conversions.

Price and rating

ActivePipe offers customized pricing plans based on the specific needs of real estate businesses. For detailed pricing information, you are recommended to contact their sales team directly. On review platforms like G2, ActivePipe has a rating of 3.9 out of 5, reflecting its effectiveness and user satisfaction.

Pros and cons

Pros:

• automated, personalized email campaigns tailored for real estate;
• behavioral analytics to identify high-value prospects;
• integration with various CRM systems for streamlined operations.

Cons:

• pricing details are not publicly disclosed, so direct contact is required for information.

IXACT Contact

Primarily for real estate professionals, it includes email marketing tools with customizable templates, automated campaigns, and CRM integration.

Description

IXACT Contact is a comprehensive real estate CRM and marketing automation platform designed to help agents manage contacts, automate communications, and enhance their online presence, offering realtors tools to nurture client relationships through personalized and segmented email campaigns. Agents can use pre-built templates or customize newsletters to keep clients updated on listings, market insights, and other relevant content. Additionally, drip campaigns and automated follow-ups help build and maintain relationships. It offers features like detailed contact profiles, automated email campaigns, and customizable agent websites, all aimed at fostering client relationships and driving business growth.

Price and rating

IXACT Contact provides flexible pricing options:

• annual plan: $46.75 per month, billed annually;
• monthly plan: $55 per month, billed monthly.

Review platforms like Capterra and G2 rate IXACT Contact at 4.4 out of 5, highlighting its user-friendly interface and robust feature set.

Pros and cons

Pros:

• user-friendly interface with intuitive navigation;
• integrated email marketing and CRM functionalities;
• customizable, mobile-responsive agent websites.

Cons:

• limited advanced customization options for experienced users.

Floify

Mainly a mortgage automation platform, it includes email marketing features that help real estate professionals keep in touch with clients through each stage of the transaction.

Description

Floify is a digital mortgage origination platform designed to streamline the loan process for real estate professionals. It offers a secure portal for document management, automated communication with borrowers, and customizable workflows, enhancing efficiency and client satisfaction. Its document management system supports real estate agents and brokers in managing complex transactions and keeping clients informed throughout the process. While not traditional email marketing, its updates are valuable in improving client experience during transactions.

Price and rating

Floify provides several pricing plans:

• business plan: $79 per month;
• team plan: $250 per month;
• enterprise plan: Custom pricing based on specific needs.

Review platforms like G2 and Capterra rate Floify at 4.8 out of 5, highlighting its effectiveness and user-friendly interface.

Pros and cons

Pros:

• automated document collection and management;
• customizable workflows to fit various business models;
• integrations with numerous third-party applications.

Cons:

• pricing may be high for small teams or individual agents.

RealtyJuggler

A CRM with integrated email marketing, enabling real estate agents to automate follow-ups, send drip emails, and manage client relationships effectively.

Description

RealtyJuggler is a cloud-based real estate CRM designed to streamline client management and marketing efforts for real estate professionals. It offers features such as automated follow-ups, task management, and email marketing, enabling agents to efficiently nurture leads and maintain client relationships. Agents can schedule newsletters and targeted campaigns, helping maintain contact with leads and existing clients. RealtyJuggler’s simplicity makes it a budget-friendly choice for agents who want straightforward email marketing without complex features.

Price and rating

RealtyJuggler is priced at $179 per year, making it affordable for real estate agents. Review platforms like Capterra and G2 rate RealtyJuggler 4.3 out of 5, highlighting its user-friendly interface and comprehensive feature set.

Pros and cons

Pros:

• affordable annual pricing;
• comprehensive CRM features tailored for real estate;
• user-friendly interface with a minimal learning curve.

Cons:

• limited advanced customization options.

CINC (Commissions Inc.)

This tool focuses on lead generation and nurturing for real estate professionals, including automated email marketing for property listings, follow-up emails, and client updates.

Description

CINC is an all-in-one real estate lead generation and conversion platform designed for agents and teams aiming to enhance their client acquisition and management processes. It offers features such as expert Google and Facebook lead generation, IDX websites, intelligent CRM, and lead nurturing automated email follow-ups and segmented campaigns, helping agents maintain contact with prospects over time. With intelligent CRM integration, CINC also supports high-quality lead generation, allowing agents to create personalized email campaigns based on user behavior and property preferences.

Price and rating

CINC's pricing varies based on the number of users and product functionality:

• solo package: Starts at $899 per month for single agents;
• team package: Starts at $1,299 per month for teams.

Review platforms like G2 and Capterra rate CINC at 4.1 out of 5, highlighting its effectiveness and user-friendly interface.

Pros and cons

Pros:

• comprehensive lead generation and CRM functionalities;
• integrated IDX websites for enhanced client engagement;
• automated lead nurturing workflows.

Cons:

• pricing may be high for small teams or individual agents.

Follow Up Boss

Specifically designed for real estate, this platform helps agents manage leads with email marketing automation. It includes customizable drip campaigns, reminders, and tracking to nurture client relationships effectively.

Description

Follow Up Boss is a comprehensive real estate CRM platform designed to help agents and teams manage leads, automate follow-ups, and enhance client relationships.  It integrates with over 250 lead sources and offers features like automated lead distribution, email and text communication, and detailed reporting, all aimed at fostering client relationships and driving business growth.

Price and rating

Follow Up Boss offers several pricing plans:

• grow: $69 per user per month;
• pro: $499 per month for up to 10 users;
• platform: $1000 per month for up to 30 users.

Review platforms like Capterra and G2 rate Follow Up Boss at 4.5 out of 5, highlighting its user-friendly interface and robust feature set.

Pros and cons

Pros:

• integrates with over 250 lead sources;
• automated lead distribution and follow-up;
• detailed reporting and analytics.

Cons:

• pricing may be high for small teams or individual agents

Wise Agent

A CRM designed for real estate professionals, Wise Agent includes robust email marketing capabilities. It offers automated drip campaigns, customizable templates, and client segmentation, allowing agents to stay connected with leads and clients throughout the buying or selling process.

Description

Wise Agent is a comprehensive real estate CRM platform designed to streamline client management, automate marketing efforts, and enhance transaction coordination for real estate professionals. It offers features such as contact management, lead automation, transaction management, and real estate marketing tools. The platform’s integration with contact management helps agents keep track of client interactions and schedule follow-ups, supporting long-term relationship-building and lead conversion.

Price and rating

Wise Agent offers a straightforward pricing plan:

• monthly plan: $49 per month;
• annual plan: $499 per year;
• enterprise: Custom pricing is recommended for teams of 15+ agents.

Review platforms like Capterra and G2 rate Wise Agent at 4.4 out of 5, highlighting its user-friendly interface and robust feature set.

Pros and cons

Pros:

• user-friendly interface with intuitive navigation;
• comprehensive CRM features tailored for real estate;
• affordable pricing with no contracts.

Cons:

• limited advanced customization options.

Real Geeks

A lead generation platform with built-in email marketing tools. It allows real estate agents to send automated follow-ups, newsletters, and property alerts to nurture leads effectively.

Description

Real Geeks is an all-in-one real estate marketing and CRM platform designed to help agents and brokers generate quality leads and nurture client relationships. It offers features such as customizable IDX websites. With its IDX website integration, Real Geeks can also send automated property updates and relevant market information to keep clients engaged, helping convert leads into clients by keeping them informed. A robust CRM system and integrated marketing tools are aimed at fostering client relationships and driving business growth. 

Price and rating

Real Geeks offers several pricing plans for 12-month term:

• establish: $299 per month;
• grow: $599 per month;
• expand: $999 per month;
• conquer: $1599 per month.

Review platforms like G2 and TrustRadius rate Real Geeks at 4.6 out of 5, highlighting its user-friendly interface and comprehensive feature set.

Pros and cons

Pros:

• comprehensive lead generation and CRM functionalities;
• customizable IDX websites for enhanced client engagement;
• integrated marketing tools, including email drip campaigns and SMS autoresponders.

Cons:

• pricing may be high for small teams or individual agents.

Top Producer

The all-in-one business management platform helps you build meaningful relationships, simplify your day-to-day life, and grow your business.

Description

Top Producer is a comprehensive real estate CRM platform designed to help agents and teams manage leads, automate follow-ups, and enhance client relationships. Its MLS integration helps keep listings up-to-date in email communications, and pre-designed campaigns enable agents to stay connected with clients throughout the buying or selling process. It offers features such as contact management, lead generation, marketing automation, and MLS integration, all aimed at fostering client relationships and driving business growth. 

Price and rating

Top Producer offers several pricing plans:

• Pro: $179 per user per month;
• Pro + Leads: Starting at $479 per month;
• Pro + Farming: Starting at $449 per month.

Review platforms like G2 and Capterra rate Top Producer at 4.0 out of 5, highlighting its user-friendly interface and robust feature set.

Pros and cons

Pros:

• comprehensive CRM features tailored for real estate;
• integration with MLS for seamless data management;
• automated marketing tools to nurture leads.

Cons:

• pricing may be high for small teams or individual agents.