Starter Pack 2: Practical steps for your first email campaign

Learn how to go from the very start to confidently creating your first email campaign that looks great, works flawlessly, and actually gets results. This guide walks you through every stage: from strategy and copywriting to design, testing, and export.

What’s inside:

A logical continuation of Starter Pack. Part 1, in which you explored the theory every beginner email marketer should know.
A complete step-by-step roadmap: from defining your campaign goal and writing the first draft to testing your email and exporting it for sending through your ESP or CDP.
Practical recommendations for every stage: strategy, copywriting, design, email building, and testing. Each section includes actionable steps and links to detailed materials.
Real-world advice on structuring your message, crafting compelling subject lines, personalizing your copy, and ensuring your tone fits your brand.
The most important principles of email design: balancing visuals and text, effectively using brand colors, and designing for both desktop and mobile devices.
Key stages of email development and tips on using modular design, integrating interactivity, optimizing images, and preparing your email for responsiveness.
Proven testing practices to ensure your email looks perfect in Gmail, Outlook, and Apple Mail, as well as on mobile devices.
A free email production brief template: plan, organize, and manage your first campaign with confidence.