Taxi for Email Review:
Pricing, Features, Alternatives

When working on email production, you do not need to worry whether the email is saved or not. It should be saved automatically every 2 seconds or after every action you’ve made.

Ability to cancel a previous action, ability to get back to it without designing the email all over again is crucial. A modern email template builder must provide you with such options by default.

When entire team works on a project, you need to know who and when made the last changes to the email. Also, versionsing is useful in case you make your mind to get to the previous version of the email. Your editor should enable you to retrieve any version you like, and export it right away from the “versioning” tool.

Recipients are 65% more likely to buy our products after watching a video about the latter. Also, video tutorials delivered in welcome emails guide newcomers by showing how to work with the tool if any manual is necessary. Make sure your email editor allows adding videos, generates the thumbnail image for you.

Interactive emails double conversion, entertain our readers, due to them recipients anticipate our emails. Yet, building interactive emails is tiresome and causes some troubles, as those elements may not render well in some email clients. When choosing an email template builder, make sure it provides with advanced techniques to build interactive elements, which work perfectly well in all email clients.

Now that the AMP4Email technology is widely supported by major email clients both on desktop and mobile devices, it is crucial to have the ability to build them either from scratch, or just by using drag-n-drop blocks. Ability to display particular elements in the AMP version of email and ability to build fallback for those users whose email clients do not support this AMP technology yet — should be done easily with no coding skills at all. It is also important to validate them prior to sending. See how to build AMP emails easily.

Basic modules obviously save us whole lot of time. Yet, sometimes it is necessary to make slight changes to the code, or to embed an element you’ve created with a third-party tool. For instance, personalized images you’ve built with NiftyImages are added to emails as HTML code element.

Banners are the heart of our emails, as hey contain lots of useful for customers information — the very image, value offer placed over the image, and frames to make our banner complete. Some email editors provide you with banner generators — build banners effortlessly in no time right in the editor.

The more the better as they serve as base for your future campaigns. Once you find an appropriate one in editor’s library, you will only have to customize it down so that it complied with your brand design standards. Some editors provide their users with even interactive elements. It saves email marketers whole lot of time.