Customer journey mapping for email automations
Date: October 29, 2026
Time: 3 PM UTC
Customer journeys rarely follow a straight line. A customer might visit your website, ask a question, request a quote, make a purchase, contact support, or simply disappear for a while. Each of these moments can become an opportunity for a relevant, timely email.
Join Viivika Lumberg, freelance email marketer, deliverability specialist, and Stripo ambassador, for a practical session on mapping customer journeys and turning those touchpoints into meaningful email automations.
You’ll learn how to look beyond standard welcome, abandoned cart, and post-purchase emails and identify the moments when customers may need information, encouragement, or a little nudge. Viivika will also show how to visualize email marketing customer journeys and use different customer actions and data sources as triggers for automation.
Here’s what you’ll learn:
- Understand how customer journey mapping can improve your email marketing automation.
- Identify the key touchpoints customers have with your business.
- Find moments when customers may need information, encouragement, or a nudge.
- Turn customer actions into relevant automation triggers.
- Go beyond standard welcome, abandoned cart, and post-purchase automations.
- Visualize email customer journeys with post-its, Figma, or other mapping tools.
- Build email automations that create trust and support long-term customer relationships.
Meet our expert
Expert
Viivika Lumberg is an email marketing expert with experience in SaaS, eCommerce, service providers and other verticals, which comes from working for an email marketing platform Smaily and owning an emailing agency Maildo. She is not just creating emails, but helping clients to do meaningful email marketing that helps companies become closer to their customers.
