Inbox trust in 2026: The signals that decide where your emails land

Mailbox providers now evaluate a complex combination of technical setup, sending behavior, subscriber engagement, and even email design before deciding where your message lands. Authentication, reputation, engagement history, and list quality all work together as trust signals that shape inbox placement long before anyone opens your email.

In this webinar, we will break down how modern inbox decision-making really works and share email deliverability best practices. You’ll learn which signals matter most today, how design and subscriber experience influence filtering decisions, and what marketers should prioritize to maintain consistent inbox placement.

We’ll also clarify the role of BIMI: what it actually changes in the inbox experience, what requirements it introduces, and how it aligns with healthy sending practices rather than acting as a shortcut to better deliverability.

Instead of chasing tactics that try to “beat” algorithms, this session focuses on applying best practices for improving email deliverability and building sustainable sender reputation and subscriber trust. You’ll leave with a practical 90-day action plan designed to strengthen authentication, improve engagement signals, and create long-term deliverability stability.

Here’s what you’ll learn:

1. The technical and behavioral signals that influence inbox placement, including authentication, sender reputation, engagement history, and sending patterns.
2. How email design and visual trust elements affect both filters and human perception.
3. What BIMI changes in the inbox, and what it does not.
4. How mailbox providers evaluate trust before subscribers open your message, and best practices for improving email deliverability.
5. Build a practical 90-day plan to improve deliverability, reputation, and list health.

Meet our speaker

Speaker

Laura Atkins

Wise co-founder, speaker, educator, writer, and email specialist

Word to the Wise co-founder Laura Atkins is a speaker, educator, writer, and email specialist. She is passionate about demystifying email in general and deliverability in particular. Over the past 25 years, she has helped a wide range of clients, including small startups, retail chains, major social media companies, email service providers, and government agencies, develop better relationships through effective email strategies.

Meet our host

Host

Dmytro Kudrenko

Founder and CEO of Stripo

Founder and CEO of Stripo. Dmytro is an entrepreneur with over 25 years of experience in software development, including 15 years in email marketing. He’s an expert in email marketing automation and a certified specialist in lead management and email messaging by Meclabs. Given how valuable modern emails can be, Dmytro focuses on helping marketers create these emails quickly and without coding. 

Date: April 1, 2026

Time: З pm UTC