Interactive emails: When do they help, and when do they hurt?
Interactive email content is proven to boost customer engagement by 500%. It is proven to work wonders. But only when done right. Sometimes, it can do more harm than good.
It’s never enough to just drop a few interactive elements into your emails and call it a day.
So how do you know when interactivity is worth it — and when it's better to keep things simple?
In this webinar, you'll learn:
- The real pros and cons of interactive email design.
- When it helps — and when it hurts your message.
- Common pitfalls: testing, accessibility, compatibility, and tracking.
- How interactive emails perform vs. static ones.
- Real-life examples of interactive email campaigns.
Meet the experts:
Justin Khoo, the founder of ProofJump.
Justin Khoo is the founder of ProofJump, an email proofing platform that helps marketers streamline the review and approval process for complex campaigns. He also writes at FreshInbox, a blog dedicated to pushing the boundaries of what’s possible in email through interactivity and advanced coding techniques.
With over a decade of experience in email development, Justin has spent countless hours decoding the quirks of email clients and crafting techniques that bring modern, interactive experiences to the inbox — while still ensuring graceful fallback in legacy clients like Outlook. He’s a longtime advocate for better HTML and CSS support across the email ecosystem.
Connect Justin on LinkedIn.
Dmytro Kudrenko, founder and CEO of Stripo.
Dmytro Kudrenko, Founder and CEO of Stripo, is a passionate email marketing expert with over 15 years in the field and 25 years of entrepreneurial experience. A strong advocate for interactive email content, he regularly leads workshops and speaks on topics like interactivity, gamification, and accessible design.
Dmytro is also a member of the “Only Influencers” community and has spoken at major industry conferences across the USA, Germany, Estonia, Portugal, and the Netherlands. His mission: to make email marketing more accessible, engaging, and effective for everyone.
Connect with Dmytro on LinkedIn.
Date: May 20
Time: 2 PM UTC
Join the Webinar
