Mastering email deliverability: Strategies for reaching the inbox

Getting your email into the inbox isn’t luck — it’s strategy. In 2025, email deliverability is shaped by evolving standards, stricter privacy regulations, and smarter algorithms. To win, marketers must go beyond the basics.

In this webinar, we’re joined by Keith Kouzmanoff, one of the most respected voices in the industry, to break down what really matters when it comes to email deliverability — and what you might be overlooking.

Here’s what you’ll learn:

1. How email authentication, email list management, and content optimization shape deliverability today.
2. The most common email deliverability mistakes — and how to avoid them.
3. How email sender reputation and authentication standards have evolved.
4. The non-obvious steps that can seriously improve your inbox placement.
5. Keith’s personal experience solving complex email deliverability challenges.

Meet our expert:

Keith Kouzmanoff, Email administrator at Inter7 Internet Technologies and leading email marketing strategist.

Keith Kouzmanoff's background encompasses more than 20 years of experience in email marketing with project management precision and responsibility, and he is one of the first DMA Email Experience Council members.

Connect with Keith on LinkedIn.

Meet our host:

Alina Samulska-Kholina, Copywriter at Stripo with 12+ years of experience in business writing and marketing.

Connect with Alina on LinkedIn.