Mastering email personalization: Best practices, pitfalls, and what’s next

Email personalization can boost engagement and drive conversions, but if you cross the line, it can also feel intrusive. So, how do you get it just right?

In this panel discussion, four leading experts will unpack the fine art (and science) of email marketing personalization. We’ll explore what works, what backfires, and what the future holds.

Here’s what we’ll discuss:

1. Are we personalizing the right moments in the customer journey?
2. What data should go into your CDP, and what’s actually worth using?
3. What customer signals predict conversion, and how to capture them fast?
4. What’s really working with AI email personalization and automation across channels?
5. How do marketers measure the impact of email personalization on revenue, retention, and growth?

Meet our experts:

Anna Levitin,

CRM & Lifecycle Marketing Lead at DoorLoop. Member of the “Women of Email” and “Only Influencers” associations and a featured speaker at international email events.

Connect with Anna on LinkedIn.

Chad S White,

5x author of "Email Marketing Rules."

Connect with Chad on LinkedIn.

Jasper van Laethem,

Sr. Email Marketing Strategist, Speaker, Educator and Co-Founder of The Future Funnel.

Connect with Jasper on LinkedIn.

Dmytro Kudrenko,

Founder and CEO of Stripo. Dmytro is a passionate email marketing expert with over 15 years in the field and 25 years of entrepreneurial experience.

Connect with Dmytro on LinkedIn.