Adapting to Gmail and Yahoo sender requirements: What you need to know

Gmail and Yahoo new sender requirements have reshaped email marketing, enforcing stricter compliance and authentication measures. A year has passed since the new requirements took effect, and it's time to evaluate their impact on email marketing. 

In this discussion, we’ll explore:

• how these new requirements impact email deliverability and sender reputation;
• the biggest challenges for bulk email senders and how to stay compliant;
• key takeaways for businesses and ESPs navigating these changes;
• future trends in email authentication and domain reputation management.

 Speakers:

• Laura Atkins — Owner at Word to the Wise, Deliverability Consultant & Co-Founder of Women of Email;
• Desislava Zhivkova — Team Lead, CustOps Deliverability Team at Omnisend;
• Jennifer Nespola Lantz — VP of Deliverability and Industry Relations at Kickbox.

 Moderator:

• Alina Samulska-Kholina — Copywriter at Stripo.

This session includes a live Q&A, giving you the chance to ask top email deliverability experts for actionable insights.

Register now and ensure your emails continue landing in the inbox!