Email design that converts: Best practices in 2025

Email design that converts: Best practices in 2025

The way your emails look can make or break their performance. But effective email marketing design isn’t just about looking pretty — it’s about structure, clarity, accessibility, and purpose.

In this webinar, we’ll cover both timeless and emerging email design best practices — and how to avoid the small mistakes that often slip through.

Here’s what you’ll learn:

  1. Common and non-trivial email design ideas to make your newsletters flawless.
  2. Design mistakes even seasoned marketers miss.
  3. Email design best practices that improve usability and conversion.
  4. How to align visuals with strategy — not just aesthetics.
  5. Details in the email marketing design that are easy to overlook, but matter a lot.

Meet our expert:

Ryan Phelan, CEO at RPEOrigin.

Ryan is the CEO of RPE Origin. He has over twenty years of experience in global email and digital marketing leadership, having developed strategies for SaaS and Fortune 250 companies. His background includes serving as a keynote speaker and thought leader internationally.

Connect with Ryan on LinkedIn.

Ryan Phelan

Meet our host:

Volodymyr Kreshchenko, CMO at Stripo.

With over 13 years of experience spanning SaaS, agencies, consulting, and freelancing, Volodymyr specializes in AI-driven marketing, analytics, and strategic optimization. As CMO at Stripo, he focuses on integrating AI to enhance marketing efficiency, systematize processes, and drive product-led growth. Beyond his role, he actively mentors early-stage startups and companies, offering marketing guidance.

Connect with Volodymyr on LinkedIn.

Volodymyr Kreshchenko

Date: May 13

Time: 2 PM UTC

Join the Webinar