From first purchase to lasting loyalty: Building customer momentum with email
Date: November 10, 2026
Time: 2 PM UTC
Getting a customer to make their first purchase is a big win. But what happens next? How do you keep them engaged, encourage them to return, and turn a one-time buyer into a loyal customer?
Join Kate Barrett, Founder of eFocus Marketing, and Dmytro Kudrenko, Founder and CEO of Stripo, for a practical webinar on lifecycle email marketing and building customer momentum throughout the eCommerce journey.
Kate will introduce the eFocus Marketing Customer Momentum Framework and show how to connect customer needs with relevant email communications, from sign-up and welcome to the first purchase, post-purchase engagement, repeat purchases, and customer loyalty.
Together with Dmytro, she'll also explore how to make welcome, triggered, promotional, and post-purchase emails work as one connected experience, learn more about customers through their interactions, and improve existing journeys even with limited data or automation capabilities. You'll discover practical ways to strengthen your retention email marketing strategy and increase customer lifetime value.
Here's what you'll learn:
- Understand what customers need at different stages of their lifecycle.
- Discover the five Customer Momentum principles and how to apply them to email marketing.
- Connect welcome, promotional, and triggered emails into a consistent customer experience.
- Use clicks, preferences, and self-segmentation to learn more about your audience.
- Improve customer journeys using the data and automation tools you already have.
- Explore how email works alongside website experiences, SMS, push notifications, and other channels.
- Identify practical ways to encourage repeat customers, strengthen customer loyalty, and build long-term relationships.
Meet the expert
Expert
Kate Barrett is an international keynote speaker, CRM and retention strategist, bestselling author and Founder of eFocus Marketing, an independent consultancy helping brands increase customer lifetime value through smarter CRM, customer journeys and marketing automation. With over 18 years' experience, she has worked with organizations including Ann Summers, Ordnance Survey, PRS for Music, Ted Baker and CloserStill Media to develop commercially focused customer lifecycle strategies that deliver measurable growth. Kate is a tutor for the CIM and DMANC, and the author of the bestselling book E-telligence: Email Marketing Isn't Dead, The Way You're Using It Is. Her sessions combine practical advice, real-world examples, and fresh thinking to help businesses build stronger customer relationships and drive sustainable growth.
Meet the host
Host
Dmytro Kudrenko, the Founder and CEO of Stripo, is a dedicated email marketing enthusiast with over 15 years of industry experience and 25 years of experience as an entrepreneur. Dmytro is an expert in email marketing automation. Licensed specialist in Lead Management and Email Messaging, according to Meclabs, the world-famous company that runs numerous investigations in marketing. Speaker at multiple specialized conferences in the USA, Germany, Estonia, Portugal, and the Netherlands. Dmytro’s mission is to enhance the accessibility and utility of email marketing for businesses and their subscribers.
