Zooming in on 6 top-notch AI email design tools: Features, ratings, and pricing

Stripo

If you are an entrepreneur, designer, or marketer poised to save time for email creation while maintaining consistent messaging, Stripo is a strong option. With the help of the tool’s built-in AI capabilities, you can generate subject lines, images (using Gemini, DALL-E, and Stability) with alt text, and entire campaigns, create interactive elements, perform mobile formatting, preview designs, test mobile layouts, and more.

The content-improving capability deserves a separate mention, as it allows users to rewrite preheaders and body copy to lengthen/shorten the text, correct grammar, adjust tone, and even add emojis.

Since the tool is based on a modular scheme, you can create and save elements such as headers, footers, product cards, etc., as synchronized units that can be replicated across all templates and updated wholesale if necessary. And you don't need coding expertise to work with the solution, making it extremely accessible even to non-tech users.

Pricing and rating

You can enjoy Stripo’s AI capabilities on the free plan if the minimal set of features suits you. For expanded options, select among Basic ($20 per month), Medium ($45 per month), or Pro ($95 per month) pricing plans.

Trustpilot visitors give the platform 4.5 out of 5, whereas Capterra and G2 rate it higher: 4.9 and 4.7, respectively. Users commend its affordability, ease of use, and mobile-friendliness. 

Pros and cons

Pros:

• extensive AI capabilities;
• widgets for building interactive elements you can edit with AI (no coding needed);
• fast content and layout generation;
• modular design;
• high responsiveness;
• broad ESP compatibility.

Cons:

• an occasional need for manual layout tweaking.

Personal experience

Simple prompting.

Clear and concise email structure building.

Fast and generally accurate text rewriting.

Mailmodo

The platform relies heavily on AI-powered functionality, so all its features are powered by this cutting-edge technology. It enables users to segment audiences, generate email templates, build no-code interactive emails, automate entire customer lifecycle journeys, ensure message deliverability, and obtain comprehensive analytics on campaign efficiency.

The platform is easy to use since you don't have to do much to get the job done: just describe your goal in words, and AI will come up with the ready-to-send message and several subject lines to choose from. You can include your brand assets or website URL, embed surveys, forms, or quizzes, and edit emails with simple commands. The visual drag-n-drop editor is useful for refining AI-generated templates.

The platform also offers various integrations, including such household names as HubSpot, Zapier, and Clevertap.

Pricing and rating

The most affordable plan is Lite ($27 a month) with basic features and integrations, but most clients opt for Pro ($79 a month) or custom-priced Max.

G2 and Capterra give Mailmodo 4.5/4.6 out of 5. The most highly praised characteristics of the platform are its user-friendliness, excellent customer support, and its ability to create interactive AMP emails.

Pros and cons

Pros:

• in-box interactivity;
• strong deliverability support;
• AI-powered workflows.

Cons:

• pricing may be higher than some alternatives for smaller teams;
• limited template library.

Personal experience

A decent builder with appropriate suggestions for improvement.

Easy to fine-tune the design.

Able to pull out and brand elements, but may occasionally have difficulty detecting and updating icon colors automatically.

ActiveCampaign

The vendor provides a comprehensive email marketing and automation suite, including an AI-powered email designer. The principal AI-driven features comprise a builder that can generate campaigns (including layouts, images, subject lines, and CTA buttons) from a single prompt; a content generator that creates up to three copy variations within the email layout in response to simple prompts; a brand kit allowing to load the company's logos, typography, and colors from the website into the email; and a predictive sending capability that adjusts emails to the potential recipient’s behavior and preferred time of reading messages.

Thanks to intelligent personalization enabled by AI tools, businesses can radically enhance subscriber retention, open rates, and referrals.

Pricing and rating

You can choose a pricing plan that suits your needs and wallet size to a tee: from the affordable Starter ($15 a month) and Plus ($49 a month) to the more advanced Pro ($79 a month) and Enterprise ($145 a month).

Rating platforms differ in their evaluation of ActiveCampaign. On Trustpilot, the rating is rather poor (2.7), whereas on G2 it is 4.4 and on Capterra it is 4.6. What users like about the suite is its superb automation capabilities, a broad range of integrations, and attractive UI/UX.

Pros and cons

Pros:

• content generation and optimization;
• adaptive segmentation;
• predictive sending.

Cons:

• steep learning curve;
• somewhat generic native templates.

Personal experience

Adequately pulls out the brand kit at the snap of the fingers. Love it.

The summary of the added elements feature is nice, so you don’t have to check everything yourself.

Pre-send polishing for the overworked and inattentive ones, just in case.

Mailerlite

The platform enables users not only to craft emails but also to build websites, create blogs, make landing pages, optimize email lists, send out sign-up forms, and more. Among other capabilities, MailerLite provides an AI-fueled, no-code drag-n-drop email editor that is a useful tool for structuring, editing, and adjusting the design elements of high-converting emails.

Another AI-powered feature is the email writer, which generates subject line variations, creates email copy, and modifies the email text to suit professional, promotional, or other messaging goals. Beyond emails, MailerLite’s AI is capable of producing complete landing pages aligned with your organization's industry, goals, and description, as well as generating custom images. 

Pricing and rating

MailerLite is one of the most affordable options on this list. Its basic marketing and transactional versions are free. They have two very modestly priced paid levels: Comfort ($12/month) and Power ($25/month), as well as Enterprise (for businesses with over 200k subscribers).

Trustpilot’s visitors give MailerLite 4.3 out of 5, G2’s: 4.6, and Capterra’s: 4.7. The features users praise the most are the solution’s price/quality ratio, intuitive interface, and advanced automation options.

Pros and cons

Pros:

• style and format ideation capabilities;
• fast content generation;
• no coding skills required.

Cons:

• generic layouts and texts;
• advanced design customization may be more limited than in specialized email design tools.

Personal experience

Tone of voice and paragraph options, along with the brand style preset.

A minor but important detail of the available credit counter, so you don’t exceed the budget.

Text rewriting quality is generally good, but you will have to make bullet lists yourself.

Brevo

The software is honed primarily for the eCommerce and retail industries with an eye on individual entrepreneurs and small businesses. Brevo features a robust combo of a drag-n-drop template builder with an AI-driven marketing agent named Aura. As a result, the solution is capable of generating custom, on-brand images within the template, crafting compelling promotional texts, subject lines, and newsletters, and creating responsive layouts optimized for mobile.

Besides, Brevo enables users to revamp existing copy drafts, design dynamic, targeted recommendations and personalized content, and edit videos, royalty-free images, and custom buttons (no graphic design skills are required). Other perks the platform provides include email performance tracking, send-time optimization, and support for strong deliverability practices and high delivery rates.

Pricing and rating

Brevo’s pricing policy is very diverse. For individuals, the Free, Starter ($8.08/month), or Standard ($16.17/month) plans are the best fit, whereas for businesses, the Professional ($449.08/month) and Enterprise (custom price) plans offer more value for the money.

The highest rates Brevo earned on G.2 (4.5) and Capterra (4.6). On Trustpilot, the rate is lower (4.1). The characteristics users like are the tool’s affordability, ease of use, and excellent customer support.

Pros and cons

Pros:

• no switching between external and native AI tools;
• brand asset library;
• built-in copy translator.

Cons:

• image-generation capabilities are currently more limited than those of some AI-focused design tools.

Personal experience

Text and image AI generation.

Pretty well-written texts, but an undo option would make the editing experience even smoother.

AI text refining is good enough, but formatting is on you.

Omnisend

This solution will benefit eCommerce businesses the most, as it integrates well with Shopify, WooCommerce, BigCommerce, WIX, WordPress, and other industry platforms. It is very user-friendly and requires no coding expertise to create campaigns. Just get a template, drag in the necessary content, and the campaign is ready to send.

Where does AI come in? First of all, it is used to generate branded email copy, translations in multiple languages, and promotional texts. Secondly, it will create engaging subject lines and optimized preheaders. Thirdly, AI crafts multiple other products, including pop-ups, sign-up forms, and teasers. All the materials AI generates are automatically synchronized and filled with your brand identity features (logos, colors, fonts, and tone) pulled from the company's website.

Omnisend also uses AI to analyze customer purchasing history and browsing behavior to identify relevant products and automatically incorporate personalized recommendations into campaigns.

Pricing and rating

You can start with the Free level, enabling up to 500 monthly emails and push notifications. As your business grows, you can switch to Standard ($11.20 a month) and then to Pro ($41.30 a month).

The tool's ratings range from 4.4 on Trustpilot to 4.6 on G2 and 4.7 on Capterra. Marketers using Omnisend value its easy setup, intuitive interface, and the vendor's exceptional customer support.

Pros and cons

Pros:

• multiple eCommerce integrations;
• quick copy generation;
• no-code interface.

Cons:

• best suited for eCommerce businesses;
• some users may want more flexibility in template customization.

Personal experience

Convenient “change tone”, rephrasing, and translation options at your fingertips without additional prompting.

A rare feature of branded templates with placeholders for your brand design elements.

I like the creative output of the AI assistant and how it also checks it for issues.