Email marketer’s code guide

Real stories told by email experts from around the globe. Cases with unexpected results. Bold ideas. Email campaigns that will make you rethink everything — again and again.

What’s inside

+32% conversions thanks to smart segmentation and brand-led communication — a story by Olga Kovalenko and Independence Pet Group
+30% activations through event-driven engagement. MailDrip didn’t just attract — they educated and retained. Alero Ayanru shares a case you won’t want to miss
10x increase in profile completions — the power of smart triggers in a case by Viivika Lumberg and CostPocket
90% time saved on email creation and +50% engagement. Stefanie Mainstone reveals how Exclaimer streamlined their process and cut routine tasks down to minutes
+6.5% CTR and a $275 average order — Brandon Zinser and Circular Rin show how soft-touch communication can spark big excitement
£6,000 from an “inactive” list. Oli Clifford and Getir take on the subscriber reactivation challenge
+20% revenue from a single gamification email. Yevheniia Zahnii shares how Yakaboo hooks subscribers with AMP-powered games
from 9 emails a day to just 2 — and still +12% more engagement. A B2B lesson from Brian Riback
a simple game mechanic and good intentions boosted open rates by 11%. A story from Oleksandr Dieiev and the Stripo team

This guide isn’t just about emails. It’s about the people who read them — and us, the ones who craft them.

Have a story of your own?

We would love to hear it — it might be featured in our next edition. contact@stripo.email