Email marketer’s code guide
What’s inside
-
+32% conversions thanks to smart segmentation and brand-led communication — a story by Olga Kovalenko and Independence Pet Group
-
+30% activations through event-driven engagement. MailDrip didn’t just attract — they educated and retained. Alero Ayanru shares a case you won’t want to miss
-
10x increase in profile completions — the power of smart triggers in a case by Viivika Lumberg and CostPocket
-
90% time saved on email creation and +50% engagement. Stefanie Mainstone reveals how Exclaimer streamlined their process and cut routine tasks down to minutes
-
+6.5% CTR and a $275 average order — Brandon Zinser and Circular Rin show how soft-touch communication can spark big excitement
-
£6,000 from an “inactive” list. Oli Clifford and Getir take on the subscriber reactivation challenge
-
+20% revenue from a single gamification email. Yevheniia Zahnii shares how Yakaboo hooks subscribers with AMP-powered games
-
from 9 emails a day to just 2 — and still +12% more engagement. A B2B lesson from Brian Riback
-
a simple game mechanic and good intentions boosted open rates by 11%. A story from Oleksandr Dieiev and the Stripo team
This guide isn’t just about emails. It’s about the people who read them — and us, the ones who craft them.
Expert insights
Freelance Email Marketer and CMO at CostPocket
Trigger-based emails are the best noninvasive way to communicate with your clients at the right time with the correct message. Although they can sometimes be challenging to set up, I guarantee that they are worth the hassle.
Founder of Eternal Inbox
The campaigns were a huge success. If I had to pick one thing to change for the next launch, it would be collecting zero-party data during the pre-launch out-of-stock phase.
Email Marketing Manager, Consultant, and Team Lead at a Digital Sales Agency
Have prewritten emergency templates for event delays or early starts, platform or link changes, and unexpected technical issues. Having these ready lets you focus on solving the problem rather than scrambling to draft an email.
Email Marketing Specialist at Stripo
One of the most crucial lessons was that simplicity is often more powerful. Our earlier campaigns had attempted more complicated interactive elements, which led to confusion.
Freelance Email Marketer and CMO at CostPocket
Trigger-based emails are the best noninvasive way to communicate with your clients at the right time with the correct message. Although they can sometimes be challenging to set up, I guarantee that they are worth the hassle.
Founder of Eternal Inbox
The campaigns were a huge success. If I had to pick one thing to change for the next launch, it would be collecting zero-party data during the pre-launch out-of-stock phase.
Email Marketing Manager, Consultant, and Team Lead at a Digital Sales Agency
Have prewritten emergency templates for event delays or early starts, platform or link changes, and unexpected technical issues. Having these ready lets you focus on solving the problem rather than scrambling to draft an email.
Email Marketing Specialist at Stripo
One of the most crucial lessons was that simplicity is often more powerful. Our earlier campaigns had attempted more complicated interactive elements, which led to confusion.
