Starter Pack for an email marketing specialist
Beginner’s guide — what's inside:
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an email marketing road map, with 11 clear steps to becoming a successful email marketer
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foundational tools and tactics for developing impactful email campaigns
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all the components of email production, plus tips and tricks to make it more effective
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a step-by-step guide to planning, creating, and sending your first email
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technical and regulatory considerations to ensure your emails are not relegated to spam or blocked sender lists
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email marketing experts’ recommendations on the steps involved in your professional journey
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a curated list of reliable resources to deepen your expertise and fast-track your learning
Expert insights
Founder and CEO of Stripo
The main idea of email marketing is to send the right message to the right person at the right time. You can add many more “rights” to it, like using the right channel in the right context with the right frequency, etc. So, it’s almost rocket science to find your “rights.”
Director at TouchBasePro, founder of Email Expert Africa
Most email platforms do the same thing. How you're guided often determines your level of success in email. Find a platform that is both support specialists and email experts—you'll learn far more interacting with them than most other places.
Email and CRM Consultant, MarTech Selection Adviser
Remember, +10% new subscribers will lead to more than +10% extra results, as new subscribers are always more engaged. So focus on list growth and use email validation tools to check your list subscribers are verified and emails deliverable.
CEO of MailCon, the Chief Events Officer of Phonexa
Email marketing is more than just sending messages to people; it's about meticulously crafting content that provides real value and addresses a particular audience's needs.
Leading Email Marketing Strategist
Just like a kitchen requires basic tools like an oven or microwave and food, email marketers need essential tools. They must have compelling content and a well-maintained email list.
Email Marketing and CRM Expert
Adopt a user-centered design approach and follow best practices. The goal is to make the email journey as seamless as possible, reducing any barriers to engagement or conversion.
Founder and CEO of Stripo
The main idea of email marketing is to send the right message to the right person at the right time. You can add many more “rights” to it, like using the right channel in the right context with the right frequency, etc. So, it’s almost rocket science to find your “rights.”
Director at TouchBasePro, founder of Email Expert Africa
Most email platforms do the same thing. How you're guided often determines your level of success in email. Find a platform that is both support specialists and email experts—you'll learn far more interacting with them than most other places.
Email and CRM Consultant, MarTech Selection Adviser
Remember, +10% new subscribers will lead to more than +10% extra results, as new subscribers are always more engaged. So focus on list growth and use email validation tools to check your list subscribers are verified and emails deliverable.
CEO of MailCon, the Chief Events Officer of Phonexa
Email marketing is more than just sending messages to people; it's about meticulously crafting content that provides real value and addresses a particular audience's needs.
Leading Email Marketing Strategist
Just like a kitchen requires basic tools like an oven or microwave and food, email marketers need essential tools. They must have compelling content and a well-maintained email list.
Email Marketing and CRM Expert
Adopt a user-centered design approach and follow best practices. The goal is to make the email journey as seamless as possible, reducing any barriers to engagement or conversion.
