AI for email marketing: What's actually changed, what hasn't, and what to stop believing
Date: June 25, 2026
Time: 2 PM UTC
AI email marketing is everywhere right now. It writes subject lines, generates copy, predicts send times, personalizes content, and promises better performance with less effort.
In this webinar, we’ll take a practical, experience-based look at AI’s real impact on email marketing today. Together with Des Brown, founder of Email Expert Africa and a long-time email strategist, we’ll separate useful innovation from industry hype and explore what’s actually happening inside inboxes right now.
Most importantly, we’ll talk about the things generative AI for email marketing hasn’t changed at all: list quality, subscriber trust, consistent sending behavior, strong welcome sequences, and real audience engagement. Because no matter how advanced the tools become, email performance still depends on fundamentals.
Here’s what you’ll learn:
- Where AI email content is genuinely improving workflows and performance.
- Which AI use cases give real value, and which mostly create noise.
- The hidden risks of AI email content and automation.
- How AI for email marketing may affect engagement signals, deliverability, and sender reputation.
- Which email marketing fundamentals remain critical in the AI era.
- A practical framework for evaluating AI tools in your email stack.
Meet our speaker
Speaker
Des Brown is an email marketing strategist, community builder and the founder of Email Expert Africa, a growing community empowering creators, marketers and businesses to become better email senders. He publishes Email Advice in Your Inbox, a bi-weekly newsletter for email senders across the globe, and founded CrossLetter, a platform for newsletter cross-promotion, sponsor discovery and curated newsletter discovery.
Based in Cape Town, South Africa, Des holds a BBA in Marketing Management, is a certified email marketing professional, and brings 13+ years of hands-on experience across email strategy, deliverability consulting, digital business development and platform advisory, with roots in Africa's ESP landscape. He also serves as Commercial Lead at Prebo Digital, one of Africa's leading performance marketing agencies.
Meet our host
Host
Dmytro is an entrepreneur with over 25 years of experience in software development, including 15 years in email marketing. He’s an expert in email marketing automation and a certified specialist in lead management and email messaging by Meclabs. Given how valuable modern emails can be, Dmytro focuses on helping marketers create these emails quickly and without coding.
