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In March 2019, Google released AMP for emails. Since July 2019, it is available for G-Suite users and is “on” by default for all Gmail users. AMP enables recipients to add necessary items to carts, take surveys, etc. And of course, all these actions can now be taken directly in emails. Reducing the time that you spend on email production by automating most processes has always been Stripo’s main goal. This is why we developed our AMP email builder and...
Niche: Fashion, eCommerce as a service. The company Omnicore acts as an eCommerce partner for Adidas Ukraine. In 2021, the company launched the long-awaited official online store adidas.ua, and now, in addition to product support, it provides performance marketing, content management, customer service, and fulfillment. Company’s email marketing strategy In terms of retention marketing for Adidas, in addition to regular promotional mailings, the company actively uses triggered emails. Promotional mailings are usually associated with current discounts, seasonal sales, and holidays....
Email marketing is one of the main driving forces behind the development of many businesses. According to surveys, 85% of marketers use email as the primary channel for generating leads. As a result, the requirements for email campaigns are extremely high and take a long time to develop. However, creating an email isn't all you need to do before hitting the send button. We've put together an email marketing campaign checklist that will tell you what to do and test...
AMP for Email is proven to be effective. It does increase conversion by 520%. Isn’t it a good reason to start using AMP in your newsletters? (Source: Email from Stripo) With this quiz, we let users answer our questions directly in the email and see if their answers are correct or incorrect right away. Sounds impressive? Then keep reading ‘cause in this post we’ll show 20 examples of effective AMP emails. So, what is AMP for Email? Of course, you’ve heard...
AMP for Email is a must in the world of email marketing today. More and more companies now get the most out of it. In this post, you will find the most successful use cases and real stats. Before we proceed to these cases, we want to remind you that we have published a compilation of AMP email examples to get you started. Read 1. Mailmodo: Increasing user response rate by 833% A jewelry company BlueStone.com along with Mailmodo used...
If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web. A few words about AMP If you are not familiar with AMP, we dare...
What do you think when looking at this email sample? I’m pretty sure it’s something like “The game element is complex, it must take marketers hours or even days to implement this”. Even my team, that deals with AMP every day, thought so... But what if I tell you that you can build a similar one in like 30 minutes? In this post, I will show you two ways to build a similar email: without the notification message at the...
Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process? Well, it is possible. It is possible even without your interference. We want to remind you what real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of sales after the sales ended. How does it work?...