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Niche: Fashion, eCommerce as a service The company Our today’s guest is an omnichannel player in Ukrainian fashion retail. The company is the official representative of the famous brands like Tommy Hilfiger, Calvin Klein, Diesel, Replay, Under Armor brands and many more. In the meantime, Omnicore's main service is eCommerce as a service. On the one hand, they are a product IT company that develops online stores and applications for traditional fashion retail. On the other hand, after launching an...
In March 2019, Google released AMP for emails. Since July 2019, it is available for G-Suite users and is “on” by default for all Gmail users. AMP enables recipients to add necessary items to carts, take surveys, etc. And of course, all these actions can now be taken directly in emails. Reducing the time that you spend on email production by automating most processes has always been Stripo’s main goal. This is why we developed our AMP email builder and...
Niche: Fashion, eCommerce as a service. The company Omnicore acts as an eCommerce partner for Adidas Ukraine. In 2021, the company launched the long-awaited official online store adidas.ua, and now, in addition to product support, it provides performance marketing, content management, customer service, and fulfillment. Company’s email marketing strategy In terms of retention marketing for Adidas, in addition to regular promotional mailings, the company actively uses triggered emails. Promotional mailings are usually associated with current discounts, seasonal sales, and holidays....
Email marketing is one of the main driving forces behind the development of many businesses. According to surveys, 85% of marketers use email as the primary channel for generating leads. As a result, the requirements for email campaigns are extremely high and take a long time to develop. However, creating an email isn't all you need to do before hitting the send button. We've put together an email marketing campaign checklist that will tell you what to do and test...
AMP for Email is proven to be effective. It does increase conversion by 520%. Isn’t it a good reason to start using AMP in your newsletters? (Source: Email from Stripo) With this quiz, we let users answer our questions directly in the email and see if their answers are correct or incorrect right away. Sounds impressive? Then keep reading ‘cause in this post we’ll show 20 examples of effective AMP emails. So, what is AMP for Email? Of course, you’ve heard...
Dynamic updates, real-time content, hyper-personalization, a new level of gamification, leaving feedback in open forms, booking meetings, etc. — all these actions are now possible right in users’ inboxes with the advent of AMP for email. Need we say that these emails enliven your newsletters, look fresh and new in users’ inboxes, and as a result increase conversions, in some cases by 5 times? But how do you build these emails? Gmail in its AMP emails guidelines said that when...
If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web. A few words about AMP If you are not familiar with AMP, we dare...
What do you think when looking at this email sample? I’m pretty sure it’s something like “The game element is complex, it must take marketers hours or even days to implement this”. Even my team, that deals with AMP every day, thought so... But what if I tell you that you can build a similar one in like 30 minutes? In this post, I will show you two ways to build a similar email: without the notification message at the...