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How to create an effective mobile email signature
In this article, we'll explore the nuances of creating a mobile email signature for your newsletters. What should you include? How...
Leave a trail, not a mess: Document email campaigns for team continuity
Team changes and project handovers can easily disrupt even the most organized email marketing workflows. In this article, we’ll explore...
How to measure your cold email outreach ROI
Ever sent hundreds of cold emails and wondered, “Was it worth it?” Calculating your ROI is the only way to...
Crisis communication via email: When everything goes wrong
With so many teams, processes, and responsibilities in play, it’s inevitable for some businesses to eventually go wrong and cause...
Writing clear and constructive interview feedback emails
Writing thoughtful feedback emails after interviews isn’t just a professional courtesy — it’s a crucial part of creating a positive...
Personalization without creepiness: Finding balance
People want to feel seen — not stalked.
Chad S White,
Author of Email marketing rules.
Personalization can be powerful,...
The new rules of personalization: From first-party data to AI and CDPs
Personalization used to mean adding a first name to a subject line or sending a cart reminder. That’s no longer...
How CRM and email marketing work together for business success
This article shares how CRM and email marketing work together to improve business results. Learn how integrating these tools improves customer...