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AI Agents in email marketing: From “idea” to “send” without lifting a finger?
Over the last few years, you have probably become accustomed to turning to AI-powered tools for specific email marketing tasks;...
A complete guide to creating effective HTML emails
The adoption of HTML for personal and business emails has only grown over time, with most modern email clients supporting...
Apple login and payments, Google Cloud export, and new API methods, plugin controls
Hey there! Dmytro here with your August update.
This month, we’ve added new ways to register and pay, expanded our...
Case study: How an email marketing funnel turned first-time buyers into loyal snack fans
What happens when a brand with an incredible product relies too heavily on discounts to drive sales? For one healthy...
Email preheader: The key to boosting open rates and engagement
This article will delve into the email design process of creating a perfect email preheader. We’ll cover the best practices,...
Tokenization vs. True personalization in email marketing
Marketers often confuse personalization with simple variable swaps. Adding a first name or city into an email looks personal, but...
How to create a professional lawyer email signature
A well-crafted email signature is a small but powerful part of a lawyer’s professional presence. It helps establish credibility with...
Abandoned cart email statistics: Insights and key metrics for boosting conversions
Acquiring customers is merely the first step for eCommerce stores. One big challenge is the high cart abandonment rate. This...