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SaaS email marketing: 12 strategies to scale your growth in 2024
As of 2024, there are 4.5 billion email users worldwide, and 88% of these email users check their inboxes multiple times a...
Create a press release email template that increases your chances of getting published
In this article, we explore creating an effective press release email template — a close relative of announcement email templates...
10 best white label tools for email marketing
Email marketing is a highly competitive industry where each of its players seeks an edge to outperform their rivals. White...
Categories and norms for web-inclusive user` groups
Have you ever wondered how many people use the internet every day and how many of them have certain health...
Paul Airy: “Email accessibility is something done by people for people”
Global Accessibility Awareness Day recognized on the third Thursday in May, celebrates digital access and inclusion for the more than...
Ensuring engagement for all: The essential norms of fallback in gamified email marketing
Gamification and interactive content in emails can be a goldmine!
By utilizing any in your email marketing campaigns, you get:...
Where is one game better than the others?
In our previous article, we discovered how gamification can greatly improve your ROI and conversions when done correctly. Approximately 90%...
How to write an email subject line for introducing yourself
In this article, we provide guidance on writing compelling email subject lines to introduce yourself and encourage recipients to open...