Speed and efficiency are crucial for growing businesses, especially regarding email marketing. At Stripo, we always ask our clients how our email builder impacts their production process and which features provide the most value.
Fingercheck, a workforce management platform, shared that using Stripo has saved them hundreds of hours and doubled their email conversions. In this case study, we explore how Stripo’s flexible and intuitive features streamlined email production, allowing Fingercheck’s small marketing team to quickly and effectively create high-quality, responsive campaigns while driving better business results.
Expert
About the company
Fingercheck is a workforce management platform that offers an all-in-one solution allowing businesses to streamline their operations. Covering topics from payroll and HR to scheduling and time tracking, they provide key solutions in areas including hiring, onboarding, people management, documentation, team chat, and customized workflows.
Headquartered in Brooklyn, New York, Fingercheck supports over 5,000 companies and 100,000+ workers, providing enterprise-level tools tailored to everyday business needs. The brand has been recognized for its exceptional functionality, flexibility, and support, earning multiple accolades from G2’s Best Software Awards, including recognition as one of the Top 50 HR Products.
Challenge: Free up time spent on email production for other important tasks
Email marketing is essential everywhere because it generally delivers a strong ROI, but for Fingercheck, it’s critical. With thousands of subscribers spread across multiple lists, the company targets different audiences in various states, which requires a tailored approach to ensure each message reaches the right people. Managing these campaigns is a crucial responsibility, handled personally several times a week.
However, before using Stripo, Fingercheck faced significant challenges with email marketing. Building emails in Pardot took a lot of time because the process required manual coding in HTML and CSS, primarily because their audience uses a variety of email clients, including Gmail, Apple Mail, and Outlook.
The company needed to streamline email creation to keep up with the demands of their growing subscriber base while ensuring their emails looked polished everywhere.
The stakes were high: Emails that didn’t render correctly risked lower conversion rates, which could impact overall performance. With a small, agile marketing team, Fingercheck couldn’t afford to waste precious time tweaking emails. They needed a more efficient process to focus on other revenue-generating activities, and Stripo delivered the solution, speeding up production and increasing platform reliability.
Solution: Finding a flexible email builder
When Fingercheck began searching for an email-building tool, time was a significant factor driving their decision. As a marketing team, they needed to prioritize speed and efficiency without sacrificing quality.
In evaluating different email builders, Fingercheck focused on finding a solution that was fair, fast, and easy to integrate into their existing tech stack—something that improved the process without introducing too much change.
Stripo met all these criteria, seamlessly enhancing the existing process without disrupting what was already in place.
Stripo allowed us to enhance what we were already doing without causing any friction, which was a huge win for us.
Oleksiy Melnyk,
Once they saw how well Stripo would fit into their workflow and how much time it would save, implementing it was easy.
Stripo implementation
The implementation of Stripo was impressively fast and seamless. Fingercheck found the Stripo setup to be equally smooth. Within an hour, they were already building emails. The process was so straightforward that it barely left a lasting memory—Stripo was up and running with no friction, allowing the team to start designing emails immediately.
The email marketing team uses Stripo to create various campaigns, including:
- newsletters;
- product updates;
- tax-related information tailored to recipients’ locations; and
- trade show follow-ups.
Whether the emails are commercial or informational, Stripo handles them with ease. Its flexibility allows Fingercheck to streamline simple text-based operational emails and more design-heavy communications.
The email production process is collaborative. The team takes different approaches depending on the complexity of the email. Their talented designer brings the approved copy or direction to life for visually dynamic campaigns. For more straightforward, informational emails, team members such as the marketing lead can handle the creation themselves.
Different departments—support, product, billing, client success—often provide the raw copy, which the marketing team then proofreads to ensure it aligns with the email’s subject before the final email is built in Stripo. This collaborative workflow ensures that emails are efficient in production and polished in their final forms.
Results: Good-looking emails, freed-up time, and better CTRs
Fingercheck has been using Stripo for at least three years, during which time they’ve created hundreds, if not thousands, of emails.
The brightest moment of using Stripo was the first time when I copied the HTML code and pasted it into Pardot. I ran a preview test. Pardot has a built-in Litmus preview tool that works great, and after the results came in, I couldn’t believe that the email looked exactly like I created it on all the screens and mail tools.
Oleksiy Melnyk,
Let’s start with examples of emails created with Stripo.
The email below got for the company a bunch of upgrades:
(Source: Email by Fingercheck)
This email went well and got good CTR:
(Source: Email by Fingercheck)
Stripo’s impact on the Fingercheck email marketing process has been profound:
- Stripo’s intuitive drag-n-drop editor and mobile customization options have significantly reduced production time. They make it easy to quickly design and send emails without manual coding. Creating a good HTML email is now as simple as 1, 2, 3.
- Stripo has saved hundreds of hours by cutting production time and freeing the email marketing team up to focus on other important activities. The mobile switcher and preview feature are particular favorites of the team, enabling them to ensure that emails look perfect on any device without spending time tweaking the code.
- This efficiency has directly impacted the business, with Fingercheck estimating a doubling increase in conversions over the past three years.
We probably converted 2x more overall in the last three years because of the speed and efficiency factor alone. We can reach more people, engage them faster, and convert them to action.
Oleksiy Melnyk,
Wrapping up
Fingercheck’s experience with Stripo shows how transformative an efficient email builder can be for a marketing team. By streamlining their workflow, they saved time and achieved better results.
Here are three tips for optimizing your email production with Stripo, based on Fingercheck’s success:
- Use Stripo’s drag-n-drop features to simplify the email-building process. They allow you to create visually appealing emails without needing to code, saving you hours of production time.
- Stripo’s mobile switcher and preview features ensure your emails look great across all devices. Test your designs in real time to maintain consistency and prevent display issues on different clients.
- Stripo easily integrates with Pardot, making it simple to export clean HTML and keep your current processes intact. This reduces friction and speeds up email deployment, allowing you to focus on other important marketing tasks.
These strategies helped Fingercheck double its conversions, and they can also help you optimize your email marketing efforts.
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