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Email accessibility myths busted
Call your mom and tell her you deliberately made emails she can’t read. That’s what skipping accessibility really means.
Ryan...
How to create a professional Gmail signature HTML template
This guide will walk you through creating an HTML email signature that fits your Gmail email templates, from the basic...
Inside Hyatt’s email makeover: A 15-30% lift in opens, clicks, and conversions
When you’re a global hospitality brand like Hyatt, every email counts — from reservation confirmation emails to check-out details. But...
How to avoid generic AI content: The power of personas in GenAI
“AI-generated content sounds the same everywhere.”
That’s a line we’ve heard repeatedly from marketers. Whether it’s blog intros, email headers,...
GDPR and B2B email marketing: What you need to know to stay compliant
If you’re a marketer or salesperson who spends most of your time writing emails, crafting campaigns, building mailing lists, or...
Level up your brand and design emails that resonate
Our inboxes are crowded. Maybe that’s an understatement, so making your emails stand out is crucial. Your brand’s voice and...
Email marketing for legal services: Ayesha Badhwar’s strategy at Morgan & Morgan
In the legal industry, trust and accuracy are important across all spheres of a company's work, not just in client-facing...
Landing page builder, Gmail Promotions tab annotations, Ticketor integration, and more
Hey there! Dmytro here with your monthly update.
1. New: Landing page builder
You can now create your own landing...