Collaborative marketing and email brand consistency: Building email workflows for big teams
Date: July 2, 2026
Time: 2 PM UTC
As email teams grow, so do the challenges behind the scenes. In this webinar, we’ll explore how LIONS, the organization behind the Cannes Lions International Festival of Creativity, scaled email production across multiple brands while improving collaborative marketing, email brand consistency, and efficiency.
Together with Olly Browning, Head of Digital Creative at LIONS, we’ll discuss the real production challenges large teams face and how better workflows, reusable systems, and collaborative marketing can transform day-to-day email operations.
You’ll learn how the LIONS team onboarded 10 brands and more than 30 users in under two years, improved cross-team collaboration, reduced dependency on external developers, and created a more scalable approach to email production.
We’ll also discuss how reusable and synchronized modules help maintain email brand consistency across campaigns, how inline collaboration changed the relationship between marketers and designers, and why reliable systems matter even more during high-pressure production cycles.
Here’s what you’ll learn:
- How LIONS scaled email production across multiple brands and teams.
- Why inline collaboration improved workflows between marketers and designers.
- How reusable and synchronized modules simplify large-scale production.
- Ways to maintain email brand consistency across campaigns and teams.
- How to reduce production bottlenecks and dependency on developers.
- What scalable collaborative marketing campaigns look like in real production workflows.
Meet our speaker
Speaker
Olly leads digital creative at LIONS — the organization behind the Cannes Lions International Festival of Creativity — where he oversees email design and production for their portfolio of global creative marketing brands. He’s previously worked across digital and print design, email marketing and social media content under his own agency, Mighty Oak, for clients including Quest Apartment Hotels, Royal Caribbean, Propeller Design, UCL, EcoAct & Leaders. His writing has also been featured in Which? Magazine, Mashable, The Mirror and The Wall Street Journal.
Meet our host
Host
Dmytro is an entrepreneur with over 25 years of experience in software development, including 15 years in email marketing. He’s an expert in email marketing automation and a certified specialist in lead management and email messaging by Meclabs. Given how valuable modern emails can be, Dmytro focuses on helping marketers create these emails quickly and without coding.
