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10 May 2019

How to Get Whitelisted with Google to Send AMP Emails — Our Experience

Stripo / Blog / How to Get Whitelisted with Google to Send AMP Emails — Our Experience

Google announced its release of Gmail AMP for Email, and the very same day, the web got full of numerous blog posts on how to build and send AMP-powered dynamic emails.

But sending AMP emails to your recipients requires getting permission from Google, otherwise, they will not deliver your emails.

So, how can you really build those emails and what steps of registration do you need to take to get whitelisted with Google and to finally receive this “email of happiness”?

Confirmation from Google that We Got Whitelisted

In this post, we want to guide you through all these steps by sharing our experience on how we got whitelisted with Google.

Yes, we now can provide our recipients with dynamic AMP content.

Let me remind you in a nutshell, what steps you need to take to get whitelisted with Gmail, in other words, to be allowed to send AMP emails:

  • choosing ESP that supports AMP;

  • building AMP-powered emails;

  • getting registered with Google.

Everything seems pretty clear with the first two steps, hence we will not deepen in them, but the third step is a complex one and we will dive into the details there in the respective section, which is actually the goal of this post.

Step 1. Choosing ESP that supports AMP

Why do we start with this step? Because if your ESP does not support Gmail AMP for emails, the next two steps will be totally useless.

Currently, there are 33 ESPs that do support AMP for Email:

Email Platforms and Service Providers that Support AMP for Email_Table

(Source: Google AMP dev)

Step 2. Building AMP-powered emails

Prior to sending emails, you need to create them ))

This is the example of the email that we sent over to Google:

We did not do it for Google on purpose. This is the email we are about to send to our subscribers in the short run.

We built this email in Stripo.

You can do it with:

In this post, we showed in the details on how to build AMP emails with Stripo in less than 10 minutes, how to preview and how to transfer them to the ESP that supports AMP4Emails.

Step 3. Getting registered with Google

Now that your AMP email is built and you’ve chosen the right ESP, you need to proceed to registration with Google. The latter verifies your sender name, your SPF and DKIM settings. And only if you pass this test, you’ll be allowed to send AMP-powered emails.

Why is it necessary?

Because AMP emails deliver and reveal a lot of confidential information. By means of these emails, we enable our clients to discuss some private questions right in email chat, to arrange meeting appointments, we show the number of items remained in stock, etc.

So, what are the registration guidelines we successfully passed:

  • We authenticated our emails using SPF and DKIM.

What is it and what is it for?

SPF — Sender Policy Framework — allows sender (domain) to specify what IP addresses emails can be sent from. In other words, it is a list of IP-addresses my sender/domain is about to use for sending emails.

How does it work? When a mailbox service provider receives an email, it validates SPF. If Gmail receives an email from my domain, but from a not listed IP address, it will know the email was not sent from me and will deliver it to the Spam Folder. If my emails pass the SPF test, my email will get to the Inbox folder.

DKIM — DomainKeys Identified Mail — it’s become an Internet standard now. DKIM is an authentification method which detects and verifies your addresses in emails.

DKIM allows the receiving side to check if the email has been really sent from the particular person/domain.

Usually, DKIM data is invisible to the end-user.

How does it work? The recipient’s mailbox provider checks if the private key of DKIM (meant for encoding only) matches

the public key of DKIM (meant for decoding only).

DKIM also proves that email attachments and email files have not been modified since the signature was added.

Senders only encode, email clients only decode.

Spammers cannot encode!

  • We checked the destination of our XHRs

We made sure that our XMLHttpRequests come to our domain address, the one that is specified in our email address.

So, as long as we were registering this email address “support@stripo.email”, all the XHR requests from our dynamic emails, that are sent from the aforementioned email address, are directed to stripo.email.

XMLHttpRequests allow updating a certain part of email (web page) without the necessity to fully refresh the page.

  • We made sure our DKIM signature matched the domain of our “From” email address

As we said, we were registering our “support@stripo.email” email address — the email address we use for reaching out to recipients. Our domain is “stripo.email”, and our DKIM signature is “support@stripo.email”. Everything matched :)

How to Get Whitelisted with Google for Sending AMP Emails Checking Signature

  • We had a consistent history of bulk emails

To be allowed to apply to Gmail for sending AMP emails, you need to have a consistent history of sending a high-volume of emails and a good reputation with a low rate of spam-complaints.

Done!

  • We sent our AMP email to Google

In the “Building AMP-powered email section”, we showed the email that we’d sent over to Google and offered 2 AMP emails that you can customize and send to Google to get whitelisted.

Once you’ve built your email, send it to this email address via your ESP that supports AMP4Emails: ampforemail.whitelisting@gmail.com

Important to note:

Send a direct email as you cannot forward AMP emails.

Please!! Remember or even write down the date and subject line of this email!

No need to expect any notification from Google here, as you now need to fill out the registration form!

Click the link given in the title of this section. The Sender Registration Form has 5 pages for filling out in total.

Once you submit the registration form, you will see the following notification:

You will get no other notification from Google until the day you get whitelisted.

We waited for 2 weeks for the response — or our “email of happiness” as we call it :)

The email said that we are now on Google’s AMP sender list, but we have to wait a few days for this to take effect.

We sincerely wish you to pass this test successfully as we believe that AMP emails are the future of email marketing.

If you have any questions, or need some assistance with building AMP emails, please email us at support@stripo.email or leave a comment below.

Aditya Sharma 5 months ago

Hi, we have already submitted the application for AMP whitelisting and are in 'waiting phase', is there any way to track the status of application? their documentation states this takes 5 days and the countdown is almost over now :/

Hanna Kuznietsova commented to Aditya Sharma 5 months ago

Hello, Aditya. Unfortunately, there is no way to track your status. I would suggest that you reach out to Google ampforemail+registration@google.com if they do not update you on your status soon. (We waited for ours for two weeks). Sincerely wishing you the best of luck!

Aditya Sharma commented to Hanna Kuznietsova 5 months ago

Got the confirmation today, we also received our 'email of happiness', Thanks Hanna :)

Aditya Sharma commented to Hanna Kuznietsova 5 months ago

Got the confirmation today, we also received our 'email of happiness', Thanks Hanna :)

Hanna Kuznietsova commented to Aditya Sharma 5 months ago

Aditya, I'm very happy to hear that. Thank you for sharing this great news. My sincere congratulations!

Luca 8 months ago

Hi, thanks a lot for this guide. I am in the process of following the steps to be able to send AMP mails. I just wanted to ask, do you by any chance know what Google considers to be bulk or high volume? We've been sending to our list of around 5000 users a few times a week for the past year. Thanks a lot for your help!

Hanna Kuznietsova commented to Luca 8 months ago

Luca, Hello. Unfortunately, I can't find link to this doc. But 5 000 emails a month sent from your domain should be enough. SPF, DKIM, and DMARC for your domain should have been registered about three months before your submission for getting whitelisted. If you have any other questions or concerns, please let us know. We wish you the best of luck!

Luca commented to Hanna Kuznietsova 8 months ago

Thanks Hanna, all clear now. Have a great day and keep up the great content :)

Luca commented to Luca 7 months ago

Just wanted to give an update on this, we've received our AMP registration from Google after only a few days waiting. Thanks again for the help!

Hanna Kuznietsova commented to Luca 7 months ago

Ohh that's amazing. Glad it worked. Thank you for the update, Luca. Hope you'll enjoy working with AMP :slightly_smiling_face: Sincerely wishing you happy sending!

Josh Nyland 9 months ago

Can this whitelisting process be applied to the likes of Apple mail and Yahoo too?

Hanna Kuznietsova commented to Josh Nyland 9 months ago

Hello, Josh. Sorry for the late reply. Thank you for your question. As for Apple Mail, it does not support the AMP for Email technology yet. Gmail on iOS does support it, though. As for Yahoo, here's the step-by-step guide on how to get whitelisted with Yahoo. https://stripo.email/blog/how-to-get-allowed-to-send-amp-emails-to-yahoo-users/

Anjesh Suntale 10 months ago

Can I use my corporate company email?

Hanna Kuznietsova commented to Anjesh Suntale 9 months ago

Hello, Anjesh. Thank you for the question. Yes, you need to send a test email to Gmail (ampforemail.whitelisting@gmail.com) from your corporate account, the one you send bulk emails from. If approved, you will be able to send AMP emails to your clients from this email, too. Best of luck to you!

Christian Agostino Dilorenzo 11 months ago

Thanks for this article. I have two question: 1. Can SAP Marketing Cloud send AMP emails? 2. What are the email providers that can receive this kind of emails?

Hanna Kuznietsova commented to Christian Agostino Dilorenzo 11 months ago

Christian Agostino Dilorenzo, Thank you for your comments and your questions. 1. Unfortunately, SAP does not support AMP yet. But eSputnik, SparkPost, SendGrid, AWeber, and many others do. 2. Gmail (web version, and apps on Android and iOS), and Mail.ru (web version, and apps on Android and iOS) do support AMP now. Also, Yahoo Mail is going to support AMP in the short run. If you have any other questions on AMP, please feel free to ask them. We will be happy to assist.

Mark Kolodziej 1 year ago

Thank you so much for writing this article. Explains this process in a much easier to understand format than other articles we have read. We are trying to figure out how to help our customers that we build emails for get set up with this.

Hanna Kuznietsova commented to Mark Kolodziej 1 year ago

Mark, Thank you very much for your supportive feedback. If you have any questions, please ask. We'll be happy to assist.

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