Real-world results of modular email design
Statistics always have more power than explanations. Below you will find statistics on what modular design brought to the companies that implemented it; the data were selected from case studies compiled by us from various consultancies, SaaS providers, NGOs, and even our own team. Of course, the following information doesn’t represent all changes but is a selection of the most striking examples.
Cutting production time
After JSTN Consulting, a lifecycle marketing consultancy that specializes in helping startups and small-to-medium businesses scale their marketing automation, switched to Stripo's modular approach, email development time has been reduced by 80%. Lifecycles automation, which used to take an entire week to design, can now be created within a day once the designs have been finalized. Creating one branded email takes just 10 minutes. According to Justin Williames, the company's founder, "the transition enabled us to reduce email build times by 80%, enhance campaign consistency, and devote more time to growth strategies."
For Exclaimer, a global SaaS provider for creating email signatures, a similar pattern was seen from the opposite side – it takes less than one hour to create a basic template using Stripo compared to a whole day needed for coding and testing with their old tool. As part of a brand overhaul, this enabled a 50% boost in engagement.
The Stripo team itself measured the time difference and saw that it now takes 27 to 30 minutes to build a similar email digest. Previously, it took 2 to 2.5 hours to do the job. For those interested in the exact details, we have our product card module guide and email digest module guide on how to build the same kind of library from scratch.
Beyond e-commerce
However, not every team operating on modules optimizes checkout emails. The Neopeds Academy, an organization that trains neonatal care specialists around the world, delivers 2-3 newsletters per week to 10,000 subscribers using a library of saved modules. As the team operates in terms of limited resources, the time saved by means of using modules can be spent on doing its real job - training doctors. Besides, pre-made templates and a modular structure help the team quickly assemble professional-looking, consistent layouts for every campaign.
What this looks like for a whole team
This is just one side of the story – the personal side. The real game changer for most teams is what comes about when multiple team members use the same set of modules: no versioning issues, shorter review cycles, and reduced reliance on the creator of the original template. Our webinar on managing multiple email projects using modules shows practical examples of how teams split ownership and avoid stepping on each other's work.
See it in a live workflow
For a more comprehensive look at the entire modular design process, our webinar "Mastering modular email design with Stripo" will give you a live version of this tutorial on what modular design does for you, how to structure your library, and the typical mistakes teams make when they first dive into it.
