How to send mass emails using Gmail

Mass newsletters are an integral part of any email marketing and allow you to reach the widest possible audience. However, how do you bulk send if your email marketing tool is Gmail? In this post, I am going to show you two ways how to send mass emails in Gmail.
But prior to sending bulk emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails for your business.
You can do it in just a few clicks:
By doing so, you grant us access to your drafts folder only. We will not have access to your contacts or any other email folder in Gmail. To make sure that your account and all the data in it are safe with us, we passed the Bishop Fox security test.
For more information on how to export emails to Gmail, please refer to our video:
So, there are two ways of sending mass emails to multiple recipients via Gmail.
Before I started my own investigations on this topic, I had not known that it was technically possible to send bulk email in Gmail.
So how can you do it?
Certainly, you need to create a group.
You may want to check if all the contacts have been added correctly. Just enter the segment in the "Label" section.
If you upload a CSV file with a phone number, name, and job title of the contact, these data would appear in the group, as well.
Please reload your Gmail account page before you start sending mass emails to your newly created contact groups. Gmail needs to update all data.
Above, we said that when you export an email template designed with Stripo to your Gmail account, it gets delivered to the folder “Drafts.”
Once you have exported your custom template from Stripo, go to your Gmail drafts, open the email, and then enter the contact group's name in the address line. Edit the subject line, add some text above the bulk email campaign template, and now it is done!
Easy-peasy!
I had previously created two groups: “Testing Gmail again” and “Testing groups in Gmail.” So, Gmail suggested that I select one of them.
A group contains under 100 contacts for regular accounts and up to 2 000 contacts for Workspace (formerly G-Suite) users.
By using this way for sending mass email in Gmail, you can send out up to only 500 emails per day for free. The Workspace users (formerly G-Suite) are allowed to send out up 2 000 emails per day. Those with trial Workspace accounts can send under 500 emails a day, though.
Note: Google will not deliver emails to invalid addresses. You will be able to remove them before you send the next newsletter.
When sending mass emails via Gmail, you can get a simple report provided by Gmail Postmaster tools. It will show you:
Certainly, it will not show you the open rate or click-through-rate of your emails. So, if you need them, you may need a third-party tool.
Mail Merge for Gmail is a paid add-on. It is provided by an external email marketing service, yet it is promoted by Gmail. It lets Google Workspace users send up to 1 500 emails per day, while Gmail users can send up to 400 emails. It's a great email marketing software for more convenient managing of mass email campaigns.
Prior to using this application, you will have to install it.
It's a paid add-on, so here's the pricing list.
Mail merge personalization is a great feature, and to make it work, you will have to create contacts and put them in one group first. Easy to do it — just import all your Google contacts in Mail Merge Spreadsheet.
You may create a few groups of contacts in your Gmail account and then import a desirable group before sending mass emails. Once you have imported your contact base and segmented it into groups, you may now configure the marketing emails you are about to send.
Here you set the sender name and mass email campaign name and choose which metrics you are about to track.
Then you have to select what you are about to send: a prepared draft or you want to create a new email.
I prefer the option with drafts because, as you remember, all Stripo templates you export to Gmail will be located in the drafts folder. Edit the subject line and remove your standard signature from the body of your email if you have previously set one.
The tool even automatically suggests that you choose the template from the ones existing in your folder.
In order to send out multiple emails with personal names, you should:
Your draft will look like this: “Hello, {{First Name}}”
Note: you may apply this kind of personalization to the subject lines if you like.
You can also include a recipient's last name and anything you wish. It is up to you to decide what parameters to apply to your emails.
Those can be Meeting day and Delivery date, for example… then you can send out personalized emails with the correct individual date.
Note: this tool imports only “First Name,” “Last Name,” and “Email Address.”
Fields like date of birth, location, etc., are to be filled in manually.
You can also attach individual files to each and every single email.
What I love most about this tool is that you can schedule each email individually.
In the column “Scheduled Date” insert the necessary date for every email.
If you want to send them all instantly, just do not insert any date in the column — keep them blank.
When you have some emails scheduled and other emails are sent instantly, you will have a pop-up window that will look like this:
Yep, not only can it schedule emails, but it also provides you with detailed reports. When configuring Gmail Mail Merge for every email marketing campaign individually, you may choose what metrics you are going to track:
Or tick them all…
Your report will look like this:
As you can see, there are two ways to send a mass email campaign in Gmail. Each way has its pros. So, it is up to you to decide which way to use and what suits more for your bulk email campaigns more. Anyway, both methods will help your emails reach the recipient's inbox and not the spam folder.
I wish you good luck!
How about we send you a reminder to test Stripo later on your computer?
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