WhatsApp Business Marketing

Stripo / Glossary / WhatsApp Business Marketing

Given that WhatsApp is the world’s most popular mobile messenger, it can become one of the most important marketing channels for you. So we will share the best ways of conducting WhatsApp business marketing. 

1. What is WhatsApp business marketing?

Do not think that creating a WhatsApp promotion message is hard. It’s not. Our familiar application will come to the rescue. You will find how to connect with global customers in a personalized, cost-effective way.

Do you know what WhatsApp is?

It is a mobile application used for calls, messaging, and sharing photos, videos, music, and other files.  You can download it on any device. It is free and easy to use. There are also tools built in the application that is great for maintaining strong customer relationships and cultivating lead generation in WhatsApp.

I am sure you've seen a Google Business or Facebook profile, they're very similar.  If you want to set up a WhatsApp promo you need to have a WhatsApp business account. Whatsapp business is an application that gives special possibilities for business. It will help you to maintain communication with your customers. Cool, isn’t it?

Owning a WhatsApp business account, not only can you easily interact with the audience, but also use it as a promotional tool.

2. How to do WhatsApp marketing

To get started, you need to:

  • create a WhatsApp Business account;

  • fill in your company's contact information;

  • import your contacts or connect integration;

  • use a chatbot to communicate with your clients automatically.

You are ready to get started! 

3. How to use WhatsApp for business promotion

Let's consider how to advertise on Whatsapp status. It is a new function that you can use for advertising through WhatsApp. This function lets everyone in your contacts know about the special promotions you are running.

Way 1. Advertising on Whatsapp status

Firstly you should select the destination of the message. Then, choose your audience, click“schedule. Choose params for your promo: headline, text, images, Click Confirm to publish it.

Way 2. Using Chatbot

Also, you can set up a chatbot and automate communication with clients. This saves time significantly. With the help of it, you can start advertising through WhatsApp. 

Way 3. Using automatic greetings

When a person sends you a message on WhatsApp business first, you can answer them automatically, it is called a WhatsApp business greeting message.

Look at the marketing WhatsApp business greeting message examples:

  • “Welcome! Thank you for your message. Did you already know we currently offer a 50% sale?

  • "Hi there! We are running a sale right now. Don’t miss out!!”

  • “Welcome! This week, we have a 20% discount on all of our range. Just let me know if you’re interested, and I will tell you more.”

  • “We noticed that It’s been a while since we last saw you. That is why you can order up to 5 products with a discount of 50%. Do you want to know more?”

Way 4. Analyzing results of your campaigns

You can see the following statistics: number of messages sent, delivered, read, and received.