If you run a digital marketing agency, you’re constantly searching for helpful workflow optimization solutions and tools. How can you ensure your marketing team doesn’t get bogged down in technical routines but instead always has time to develop creative and original solutions? How can you maintain high productivity and create vibrant and memorable email campaigns for clients that will always leave them satisfied?
In this case study, Kyraly explains how Stripo became a solution that combined creative flexibility and workflow efficiency. Thanks to intuitive design tools and convenient collaboration features, the team reduced production time by over 20% and accelerated the client approval process, making email creation faster and more consistent.
Expert
Meet the company
Kyraly is a digital marketing agency specializing in 360-degree performance for medium and large companies. Their clients span various industries, with a strong focus on fashion, health and beauty, and eCommerce consumer goods. While they also collaborate with technology and service companies, their main expertise lies in digital retail, with 99% of their efforts dedicated to the eCommerce sector.
Kyraly provides end-to-end CRM and email marketing services covering both strategy and execution. Their work includes email scheduling, smart segmentation, copywriting, and design, as well as automated flows such as welcome, abandoned cart, and retention campaigns. Kyraly also runs growth testing and delivers detailed metric analyses and dashboards to drive data-informed decisions.
The challenge: Searching for an email editor that can speed up production
Email marketing plays a key role in Kyraly’s performance strategies, serving as one of their main channels for engaging audiences and driving conversions for eCommerce clients. Each campaign must combine creativity with precision, reflecting the client’s brand identity while delivering measurable results. However, before Stripo, producing visually consistent, data-driven emails at scale proved challenging with the available tools.
Before Stripo, the process was more time-consuming and relied on editors, often limited, built into email platforms. We struggled to ensure design consistency, scalability with templates and, most importantly, production agility. The main concern was efficiency in the creation process. By being able to create emails faster, the entire editing and approval process with the client also became faster and more efficient.
As a result, the team spent extra time on manual adjustments to maintain consistency and scalability across templates. This process lacked the agility they needed to meet tight campaign deadlines. Collaboration with clients also took longer, as every small change or approval required additional editing cycles.
Kyraly needed a faster, more flexible email production tool that could ensure design consistency while streamlining creation and approval.
The solution: Stripo as a key email builder for different projects
When selecting an email-building tool, Kyraly focused on finding a solution that balanced creative flexibility, collaborative efficiency, and smooth HTML export. They needed a platform that would allow their team to design with freedom while keeping workflows fast and organized across multiple client accounts.
After testing several native editors and standalone design tools, Stripo quickly proved to be the best fit. Its library of reusable blocks and modules became a key advantage, allowing Kyraly to build consistent layouts faster and more easily adapt them to different brands. Combined with Stripo’s intuitive interface and collaboration features, these capabilities significantly streamlined their email development process and improved coordination with clients.
How Kyraly conducts the email production workflow
Kyraly’s email production process, which follows a well-structured workflow designed to ensure both speed and quality, includes the following stages:
- Strategic briefing, where goals, audiences, and key messages are defined.
- Production that includes copywriting, followed by the design and template creation stage in Stripo.
- Once the email is built, it goes through an internal review and validation with project managers and coordinators before being shared with the client for approval.
- Deployment through platforms such as RD Station, ActiveCampaign, or Wake.
(Source: Email by Kyraly)
Stripo plays a central role in the design and assembly phase. The CRM team, which includes designers and strategists, uses the platform to create and adapt templates tailored to each client’s needs.
Typically, two people work on each email:
- one handles operational tasks, such as briefing, building, and sending;
- the other oversees strategic aspects, including testing ideas, scheduling, and performance planning.
This division of roles keeps the process efficient and allows for focused collaboration.
Kyraly stresses that technical issues with Stripo are rare, and when they do occur, support responds quickly and clearly. They especially value the responsiveness and human approach of the Stripo support team, describing it as one of the platform’s greatest strengths.
The platform is comprehensive, and we like it overall. It’s so practical that it’s hard to choose the best features.
The result: Faster workflow and more brand-consistent emails
Since adopting Stripo, Kyraly has seen clear improvements across multiple aspects of the email production process. The team notes that the platform has made their workflow faster, more consistent, and more efficient, both internally and in collaboration with clients.
(Source: Email by Kyraly)
Key results include:
- significant reduction in production time: Kyraly estimates that Stripo has shortened their email creation process by more than 20% thanks to reusable modules and an intuitive design interface;
- visual standardization: Templates are now more consistent across campaigns and brands, reinforcing each client’s visual identity;
- faster approvals: With clearer layouts and faster iterations, the approval process with clients has become smoother and more efficient.
Over the years, Stripo has become such a familiar and reliable way to create emails that the team finds it difficult to remember how they worked before. They see no point in skipping the Stripo step by developing emails in ESP editors.
I remember trying to create an email outside Stripo. When I started working with CRM, we at Kyraly were already using the platform. However, one of our clients wanted the creation process to be done directly on the email platform, which wasn’t as convenient as Stripo.
I thought, "How could they complicate something so easy?" However, I realized that the process is only easy for us because we use Stripo, and we’ve gotten spoiled.
(Source: Email by Kyraly)
Wrapping up
We’re grateful to Kiraly for sharing their experience using Stripo in email production and demonstrating how the user-friendly and flexible editor helps streamline the marketing agency’s team’s work on emails.
Creative flexibility and effective collaboration streamline processes, ensure design consistency, and significantly reduce production time for numerous clients across various industries and brand identities. Today, Kiraly’s team can focus more on strategy and results, confident that their email creation process is fast, reliable, and scalable for a wide range of eСommerce clients.
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