Case study: How GOLFTEC saves 2-3 hours on every email with Stripo and HubSpot

Have you ever encountered a situation where an email created using a design tool or email builder proves impossible to transfer to a sender without losing quality or where such a transfer requires a lot of effort and the involvement of HTML coders?

Email marketers are aware of the importance of seamlessly integrating the various tools used to create and send email campaigns so that they can accelerate the team's work rather than slowing it down with the complexity of migrating from one tool to another. When a builder is needed to create attractive emails, incorporate interactivity, and ensure consistency across a large team, the speed and error-free transfer from the builder to the ESP or custom platform becomes crucial.

In this case study, you’ll learn how GOLFTEC, a golf instruction company, streamlined the email production process using Stripo and HubSpot. The team at GOLFTEC built a structured workflow for email creation and campaign deployment, saving 2-3 hours on every email. Simultaneously, the consistency and scalability of marketing campaigns increased.

Meet the company

GOLFTEC is a golf instruction company that helps golfers improve their performance through personalized, data-driven coaching. By combining technology, video analysis, and expert instruction, it provides players with detailed insights into their swing and a clear path for improvement.

SKYTRAK is golf’s most popular consumer launch monitor and simulator brand, known for its accuracy and real-time feedback; it enables golfers of all levels to play, practice, and improve their game anytime, anywhere. GOLFTEC acquired SKYTRAK in 2022, combining hardware, simulation software, and expert coaching into a connected golf improvement ecosystem that bridges at-home practice with professional instruction.

For email marketing, GOLFTEC uses Stripo for email creation, HubSpot for campaign distribution and automation, and a custom-built customer data platform (CDP) for audience management. Its email program includes promotional campaigns, lead nurturing and retention emails, win-back campaigns, feedback surveys, and content-focused communications designed to engage customers throughout their journey.

Challenge: Create engaging emails without slowing down production

Email marketing plays an important role in how GOLFTEC communicates with customers throughout their journey. Since the company relies on multiple campaign types to support different business goals, the team needed a reliable means to efficiently create high-quality emails and maintain a consistent brand experience.

(Source: Email by GOLFTEC)

Before adopting Stripo, GOLFTEC built emails directly in Mailchimp using its native editor. While the process enabled the team to send campaigns, the available design and layout options were limited. As email marketing needs evolved, the team wanted a more robust solution that would provide them with greater flexibility when creating emails and make it easier to produce polished, on-brand campaigns.

Not all ESP email builders offer comprehensive features, and our marketing team at the time was looking for a solution that would meet our needs for a feature-rich email builder. We began looking for an email design platform that would be easy to use, support multiple ESPs, provide reusable templates, and offer flexible export options.

Sabrina Naccarato Kinmartin,

Director of Engagement Marketing at GOLFTEC.

Solution: Selecting a flexible email builder for a growing marketing program

As GOLFTEC’s email marketing program expanded, the team began looking for an email design solution that would support efficient email production, provide marketers greater control over design and layout, simplify campaign deployment, and make it easier to maintain consistency across communications.

Stripo met all of these requirements. The Stripo email builder provided the team with a more robust email creation environment, while its integration capabilities fit naturally into GOLFTEC’s marketing ecosystem.

Workflow: How GOLFTEC creates, reviews, and launches emails with Stripo and HubSpot

The email production team comprises three members:

• the director of engagement marketing, who owns customer engagement strategy, lifecycle strategy, and execution;
• the engagement and email marketing manager for GOLFTEC, who owns GOLFTEC brand’s day-to-day campaign deployment, testing, and creative execution;
• the engagement and email marketing manager for SKYTRAK.

All three team members work in both Stripo and HubSpot, managing everything from email creation and testing to campaign deployment and automation.

Today, GOLFTEC utilizes a structured workflow that combines Stripo for email creation and HubSpot for campaign execution:

1. The process begins once the director of engagement marketing defines the campaign strategy. Thereafter, email production is assigned to the engagement and email marketing managers, who build the emails in Stripo.
2. Rather than beginning from scratch, the team typically duplicates an existing template that closely matches the new campaign. This provides a solid foundation for production and helps maintain consistency across communications. From this foundation, marketers update the email with new creative assets, copy, links, and content blocks.
   
   

   
   (Source: Email by GOLFTEC)

3. Collaboration is built directly into the workflow. Once the initial version of an email is ready, the team uses Stripo's Live Collaborative Preview and Commenting feature to review the design, collect feedback, and manage approvals. Having a dedicated process for creative review has helped GOLFTEC improve feedback loops and streamline approvals.
4. After all edits are finalized, the email is directly exported from Stripo to the appropriate brand environment in HubSpot using the native integration.
    

   After edits are finalized, we export the email directly to the correct brand location in HubSpot using Stripo's built-in HubSpot export. During this time, the director of engagement marketing builds the email campaign's target audience in our custom-built CDP and exports the list to HubSpot.

   

   Haven Enterman,

   Engagement & Email Marketing Manager at GOLFTEC.
   

   
   (Source: The Stripo email builder)

5. Once the email is available in HubSpot, the team completes the campaign setup. This includes configuring sender information, reply-to addresses, campaign attribution, and segment tagging. 
   
   

   
   (Source: HubSpot Marketing Hub)

6. The appropriate audience is added, exclusion lists are applied when necessary, and the email is reviewed across multiple email providers to verify its appearance before launch. Depending on the campaign objective, the email is either scheduled for deployment or added to a HubSpot workflow as part of an automated customer journey.
   
   

   
   (Source: HubSpot Marketing Hub)

Results and impact: Saving time while improving collaboration and consistency

Since adopting Stripo into its email production workflow, GOLFTEC has streamlined the manner its team creates, reviews, and launches email campaigns. The combination of Stripo and HubSpot has enabled the company to build a more organized and scalable process while supporting collaboration across multiple teams and brands.

(Source: Email by SKYTRAK)

The following are a few of the most significant benefits GOLFTEC has experienced:

• Saving 2-3 hours on every email

Between the duplication processes and prebuilt modules, we save a lot of time using Stripo. I would say we save about 2-3 hours of work by not having to begin from scratch every time, which allows me to focus on campaign strategy and execution.

Nathan Bowersox, 

Engagement & Email Marketing Manager at SKYTRAK.

The team regularly duplicates existing templates and uses a combination of custom and prebuilt modules instead of building emails from scratch. 

• Improving collaboration and approvals

Before implementing Stripo, maintaining efficient feedback loops tended to be challenging. Today, the team uses Stripo's Collaborative View and Comments feature to collect feedback, review creative assets, and manage approvals more efficiently. This has helped make the review process more organized and easier to manage.

• Scaling email production across teams and brands

Stripo has helped GOLFTEC remain organized as its email operations support multiple teams and brands, including SKYTRAK and international extensions of the business. The ability to share templates and modules across projects enables teams to work more efficiently while maintaining a consistent production process.

(Source: Email by SKYTRAK)

• Maintaining consistency with reusable modules

There are many instances in which we’ve benefited from using Stripo alongside HubSpot. The first thing that comes to mind is having a repository of saved modules that can be shared across projects. This not only saves us time while creating templates but also allows for consistency throughout all emails. Additionally, the ability to export from Stripo to a specific brand in HubSpot enables continuity in organization.

Sabrina Naccarato Kinmartin,

Director of Engagement Marketing at GOLFTEC.

• Keeping the Stripo-HubSpot workflow organized

The native integration between Stripo and HubSpot has become an important part of GOLFTEC’s workflow. The team can directly export emails from Stripo to the correct brand environment in HubSpot, thus helping to remain organized across campaigns and simplifying the transition from email creation to campaign deployment.

As GOLFTEC explains, the combination of reusable modules, collaborative review tools, and direct HubSpot exports not only saves time but also creates a more efficient, consistent email production process across the organization.

Wrapping up

For GOLFTEC, the combination of Stripo and HubSpot has enabled an efficient email production process that maximizes the potential of each tool. The team uses Stripo for email creation, collaboration, and template management, while HubSpot is used for audience segmentation, automation, and campaign launches. The easy export feature from the email builder to a custom platform makes the entire process quick and effortless.