Case study: How HyperPortal embedded email creation into the automation platform and enabled 300,000 emails monthly

If you build or manage an automation platform or CRM system, you have probably faced the same request from customers more than once: they want to create emails directly inside your product. Without an embedded editor, teams often rely on external tools, export HTML, and manually connect email communication to their workflows. 

In this case study, you will see how HyperPortal integrated Stripo's editor as a white-label plugin, enabling both the internal team and customers to create branded emails within the platform without relying on external tools. Today, more than 100 companies use HyperPortal to manage automated workflows and send around 300,000 emails every month using templates built directly in the embedded editor.

Expert

Ilya Volkov

CTO at HyperPortal

Meet the company

HyperPortal is a European business process automation platform that brings data, content, and workflows together in one place. It helps companies design and automate core operational processes, streamline multi-step workflows, manage structured business data, and power digital experiences such as websites, portals, and email communication. Its customers are primarily mid-market and multi-location organizations seeking to eliminate operational fragmentation, improve efficiency, and deliver consistent experiences to their entire organizations.

Today, HyperPortal serves more than 100 EU-based companies. The platform includes a no-code database builder, workflow automation builder, website builder, dashboards and reporting tools, a headless CMS, and an integrated email builder powered by Stripo.

Challenge: Embed email creation directly into business workflows

Organizations today rely on many disconnected tools to run their operations. This often leads to duplicated work, constant switching between interfaces, and fragmented processes. Email creation is no exception. HyperPortal aims to centralize as many operational processes as possible into a single unified platform, enabling teams to work faster and more consistently.

To support this vision, the platform needed a modern, user-friendly email editor embedded directly into its business process automation platform. Customers wanted to design branded emails without switching to external tools, exporting HTML, or involving technical teams. For HyperPortal, an integrated editor was essential to keep email communication fully integrated with the platform's workflows.

The challenge was primarily driven by customer expectations. Organizations using HyperPortal wanted a unified experience in which email communication could flow naturally within automated processes rather than being handled in separate tools. The main goal of the integration was to provide a powerful drag-n-drop editor from Stripo, enabling customers to create emails directly in HyperPortal as part of their operational workflows.

Without such a solution, HyperPortal customers would have to rely on external editors that would have such issues:

• introduce fragmentation; 
• create export errors; 
• lead to inconsistent branding; 
• require additional manual work.

Solution: Choosing an embedded editor built for SaaS platforms

When evaluating email editors to integrate into its platform, HyperPortal focused on finding a solution that could combine ease of use with strong technical capabilities. The team was looking for an editor that non-technical clients could work with comfortably while still offering enough flexibility to support real business workflows and branded communication.

Several criteria were especially important:

• modular and reusable content blocks; 
• flexible template and branding controls; 
• strong documentation with reliable API support; 
• security, compliance, and European-friendly data processing (HyperPortal operates entirely on AWS and follows strict European security and compliance standards).

So HyperPortal needed a fully embeddable plugin that could operate stably inside a SaaS platform without disrupting the user experience.

To ensure the editor met real customer expectations, HyperPortal tested it with a select group of clients across different industries. Their feedback confirmed that the editor was intuitive, flexible, and powerful enough to support everyday email production within their operational workflows.

Integration: Embedding the editor into the HyperPortal platform

The initial consultation provided the technical clarity needed to move forward with the integration. 

During the integration process, Stripo supported the team with clear developer documentation, validated the planned integration architecture, and shared best practices for embedding the editor inside a SaaS product. This helped HyperPortal smoothly integrate the editor into its platform while maintaining a consistent user experience.

The initial integration of the Stripo editor was completed within a few weeks. The process focused on seamlessly embedding the plugin into HyperPortal, making it a native part of our platform rather than a separate tool. Key steps included configuring the editor, connecting it to our data structures and workflows, and validating the end-to-end email-creation and -sending flow.

Ilya Volkov,

CTO at HyperPortal.

Since the initial rollout, HyperPortal has continued to expand and refine its email capabilities around the Stripo plugin. The editor now supports the platform’s broader business-process automation environment and continues to evolve alongside its workflow and communication features.

Here is what the Stripo plugin looks like inside the HyperPortal platform:

Results: How the embedded Stripo editor changed email creation

After integrating the Stripo plugin, the HyperPortal platform fundamentally changed how emails are created and managed. Previously, email templates existed as static HTML files. This approach limited flexibility and required technical intervention when updates were needed. Business clients couldn't create, edit, or manage templates themselves.

With the Stripo editor embedded directly into HyperPortal, email creation has become a native part of the platform. Customers can now build, manage, and reuse email templates through a visual editor, while technical users can still access full HTML customization for advanced adjustments. This shift has made email production more accessible and scalable while keeping it fully aligned with the automated workflows running in the platform.

(Source: Email by HyperPortal customer)

Today, more than 300,000 emails are sent every month through HyperPortal using email templates created with the Stripo editor. All customer-facing email communication runs on templates built and managed inside the Stripo plugin, making it a core component of our email and automation infrastructure.

Ilya Volkov,

CTO at HyperPortal.

Key results of the integration are the following:

1. Email creation moved from static HTML to a visual workflow: Customers can now design and manage email templates directly inside HyperPortal without relying on developers.
2. Faster, more accessible email production: The intuitive drag-n-drop editor lets non-technical people build emails quickly, while developers can still apply HTML customization when needed.
3. Reusable content and consistent branding: Modular content blocks and flexible template management help teams maintain brand consistency without involving designers or developers for every update.
4. Improved design validation: Real-time previews and mobile rendering let teams quickly check how emails will look on different devices before sending.
5. Support for both technical and non-technical specialists: The editor provides a visual interface and full HTML editing capabilities for advanced customization.
6. Email creation is fully integrated with operational workflows: Email communication now flows naturally as a step within automated processes running in HyperPortal.

One of the most memorable moments during implementation came when the editor was embedded for the first time, and we saw a complete, brand-ready email template appear inside our system with minimal configuration. It proved how quickly customers could start building emails without any training.

Ilya Volkov,

CTO at HyperPortal.

(Source: Email by HyperPortal customer)

Wrapping up

For HyperPortal, embedding Stripo's email editor was not just a feature upgrade. It helped the platform deliver on its core promise of unified business processes. Email creation is now fully integrated into the same environment where customers manage data, automate workflows, and run their daily operations.

Today, customers can design branded emails, reuse templates, and launch automated communications without leaving the platform. This approach removes fragmentation, simplifies email production, and keeps communication tightly connected to operational workflows. For platforms and CRM systems looking to offer native email creation to their clients, the HyperPortal experience demonstrates how an embedded editor can become a natural, scalable part of the product ecosystem.