10 November 2023

Email design ideas for Thanksgiving Day newsletters

Build effective Thanksgiving emails
Table of contents
  1. Thanksgiving email design ideas
  2. The best Thanksgiving email templates and examples
  3. Thanksgiving subject line examples for your inspiration
  4. When should you send out your Thanksgiving message?
  5. Thanksgiving newsletter templates for your email campaign
  6. Wrapping up
Thanksgiving email design ideas

For customers, holidays mean enjoying extra days off, spending time with family, and buying presents at bargain prices. For businesses, on the other hand, the holiday season is a great opportunity to strengthen customer relationships and increase sales, especially if holiday emails are done right.

In this post, you’ll find the best Thanksgiving email ideas and subject line examples to make your campaign a success.

Check out our Thanksgiving templates for your email marketing campaign

Thanksgiving email design ideas

A week or more before Thanksgiving, your audience’s inboxes will be filled with competitors’ emails, whose offers and messages may be as good as yours. A good email campaign will be of great help. So, how to outpace your competitors and capture your audience's attention?

1. Appeal to emotions

Did you know that 95% of all purchases are driven by emotions? When it comes to holidays, this number may even increase!

Make sure the Thanksgiving email design reminds customers about the beauty of this day and the emotions they experience when gathering with their loved ones.

Heartwarming Thanksgiving Day Email

(Source: Email from American Signature Furniture)

Besides a photo of a happy family, American Signature Furniture also added a note with warm wishes.

2. Make your emails festive

Making your emails festive can be done in a number of ways. You can use design elements to decorate the entire Thanksgiving email or just the headers and footers. But remember that it’s really important to keep the holiday mood and spread festive vibes through your emails.

Thanksgiving Day Emails with Decorations

(Source: Email from Quorum)

The only thing Quorum changed was its logo; the rest of its email was pretty standard, without any other decorations. Nevertheless, it looks great and works well for the holiday season.

3. Add some fun to your Thanksgiving emails

The child in each of us craves new experiences and loves games, especially on holidays. So why not give subscribers this opportunity? Static design is still good enough, but why not try using videosinteractive elements, or even gamification in your emails?

For example, you can offer an instant reward, like free shipping or a discount, once a subscriber completes a game.

With Stripo's game generator, you can easily add gamification to your Thanksgiving emails.


As an alternative to interactivity, you could add animated GIFs. In order to prevent photosensitive epilepsy seizures among your recipients, please avoid GIFs with three or more flashes per second.

It is also important to place only one GIF per screen (scroll). Two moving elements can cause the seizures mentioned above. Please refer to this blog post for more recommendations on GIFs.

4. Combine two holidays in one email

Since there is only one day between Thanksgiving and Black Friday, it will be a good idea to combine these two events in one email. Express gratitude on Turkey Day and announce a festive autumn holiday time of discounts. Thanksgiving season presents and Black Friday deals in one email? With such holiday messages, your loyal subscribers will go nuts.

Thanksgiving Email Marketing Campaign _ Two Holidays in One Message

(Source: Email from IDJnow)

5. Send emails in a hand-written style

While this is a somewhat unusual email format, a good old handwritten Thanksgiving message (text-based email that looks like a handwritten email) will make each of your subscribers feel special.

Thanksgiving Email in a Handwritten Format

(Source: Email from Anthropologie)

The best Thanksgiving email templates and examples

Looking for more Thanksgiving email inspiration? Check the emails below — these are the ones we loved the most in our inboxes.

1. Show how much you appreciate your clients — Stripo

A simple message, a festive tone of voice, a banner depicting pumpkin pie or roast turkey, and a discount is a perfect Thanksgiving email combination for small businesses. Send best wishes and let your loyal clients' Thanksgiving begin with a heartwarming email from you.

2. Send Thanksgiving email to a segmented audience — Rebecca Minkoff

It is necessary to take into account the interests, location, age, and occupation of your audience. It is also worth checking out your consumers’ behavior, such as their previous purchases and the items they left in their carts. By doing this, you are more likely to please your target audience with your offer. Sending emails to your VIPs on Thanksgiving can be a well-timed tactic that resonates with the holiday spirit.

Happy Thanksgiving Email Marketing Campaign with VIP Access

(Source: Email from Rebecca Minkoff)

3. Announce promotions and sales — Whole Foods Market

This is a classic holiday email. You indicate the opportunity to save money and then talk about your discounts, early bird shopping deals, free delivery, and other goodies. Whether you are the owner of a large supermarket or a small grocery store, take your chance to grab subscribers' attention by sending a reminder of the goods that everybody needs for a festive table.

Promotional Emails Example for Thanksgiving

(Source: Email from Whole Foods Market)

4. Be a friendly CEO — Sakara Life

You can include a photo or a signature of your CEO and add some warm wishes for your clients and their families. As a follow-up to this email message you can send a promo email with holiday brand offers to prove your friendship is firm :). Mix design ideas, experiment with visuals, and find a perfect formula for your company.

Happy Thanksgiving from CEO

(Source: Email from Sakara Life)

5. Integrate your products into the client's Thanksgiving ambiance — Stripo

If your products are a perfect match with the holiday spirit, demonstrate them with useful how-to's. For example, a home decor brand can:

  • illustrate how to enhance a living space with their decor for a festive atmosphere;
  • offer free shipping or other discounts on these decor items;
  • suggest ideas for room arrangements that harmonize with their pieces.

Thus, with a single communication, you inspire countless Thanksgiving settings adorned with your decor.

Thanksgiving subject line examples for your inspiration

Your main task is to come up with a catchy phrase that resonates with your brand image. Remember that the word “Thanksgiving” should be included in your subject line to grab your customers' attention.

Here are some Thanksgiving subject line examples to spark your creativity:

  • Thanksgiving Surprise - 20% Off Your Purchase! — Athleta.
  • Thanksgiving to go will keep the feasting going this year — Restaurant Business.
  • 10 spots for an unforgettable Thanksgiving — Forbes Travel Guide.
  • Easy Menu Ideas for Thanksgiving — D'Artagnan.
  • Happy Thanksgiving. Here's to good food and great sleep — Brooklinen.
  • Need to escape this Thanksgiving? — MoneyWise Digest.
  • Thanksgiving Pre-Order Starts Today — D'Artagnan.
  • Your Thanksgiving Airport Savings Guide — Hipmunk.
  • Still Haven't Booked Your Thanksgiving Travel? — Hipmunk.
  • 3 Weeks to Thanksgiving: Pre-Order Today — D'Artagnan.
  • 2 Weeks Until Thanksgiving. Are You Ready? — D'Artagnan.
  • FREE Shipping for Thanksgiving (Ends Sunday) — D'Artagnan.
  • Happy Thanksgiving from D'Artagnan! — D'Artagnan.
  • Happy Thanksgiving (happy 60% off EVERYTHING + extra 15% off) — Gap Factory.
  • Thanksgiving treat! NO EXCLUSIONS + last call for $10 sweatshirts & extras — Gap.
  • Happy Thanksgiving! Enjoy this holiday coupon — Ikea USA.
  • 7 Thanksgiving Instagram Photos from Members of Congress — Quorum.
  • Celebrate Thanksgiving in paradise — Forbes Travel Guide.
  • A few tips for family holiday gatherings — Danielle LaPorte.
  • Test Kitchen-approved Thanksgiving tools — Food52.
  • Pre-Thanksgiving Sale - Save 20% Off Red Ticket Styles — Nygard.
  • We got your Thanksgiving Fixings! — The Bargain! Shop.
  • Get in the Mood For Fall With These 8 Recipes! — Gourmet Food Store.
  • Turkey overload? Get back on track with $50 in food savings! — Jenny Craig Official Site.
  • What goes best with Thanksgiving leftovers? Sales! — Shop It To Me.
  • Post-Thanksgiving Food Coma? Recover On The Couch With All The Bway Scoop! — BroadwayBox.
  • Picks from our Editors for Thanksgiving — The New Yorker.
  • We are thankful for you! — Camping World.
  • Happy Thanksgiving + Black Friday Starts Now! — Afloral.
  • Giving thanks for family and friends, like you — America's Test Kitchen.
  • It's On! Thanksgiving Designer Exclusive Waiting Inside ➤➤ — GlassesUSA.
  • Thanksgiving outfits? You’re in for a feast — Johnnie Boden.
  • 12 Creative and Tasty Ways to Use Wonton and Egg Roll Wrappers — Parade.
  • Fall Outdoor Displays + Easy DIY Decorating Craft — Better Homes & Gardens.
  • Exclusive Thanksgiving offer — Robinhood.

You can also add Thanksgiving emojis to your email subject lines.

Now that you’ve got an eye for good Thanksgiving newsletter designs and subject lines, it’s time to learn the best time for holiday email campaigns.

When should you send out your Thanksgiving message?

This is one of the most common questions for an email marketer. When preparing this article, we found an interesting study conducted by the American company DMD.

The study reveals that you reach the maximum audience's attention by sending an email message two or three days before the holiday. It could also be a series of emails, in which case you should start several weeks before the holiday.

Thanksgiving newsletter templates for your email campaign

We hope that our selection of Thanksgiving newsletter ideas will help you build powerful emails. For your convenience, we’ve prepared a variety of beautiful Thanksgiving newsletter templates.

Thanksgiving invitation email template

Take a look at this free HTML newsletter template with a heartwarming design and an invitation to a Thanksgiving dinner. This newsletter template was created for the hospitality industry, but can be used for Thanksgiving emails of any kind.

Thanksgiving email template with a promo code

Everyone loves holiday discounts, so Thanksgiving is a perfect day to treat your subscribers to some special offers. This template is fully-customizable, and you can modify it to suit your needs without any HTML knowledge.

Thanksgiving email template with a handwritten caption

This amiable Thanksgiving email takes the form of an artful digital greeting card. Concise and to the point, the design catches one’s attention with a handwritten "Thanksgiving Day" caption.

Next, it streamlines recipients to copy your promo code and navigate directly to your website. Moreover, the design incorporates a separate Black Friday banner that informs recipients about the upcoming sale.

Thanksgiving email template to express gratitude

An efficient Thanksgiving email marketing strategy should be based on delighting your customers. Express your gratitude with a discount voucher to make their holiday bright, just like they light up your days. This is a simple and effective example of wishing a happy Turkey Day, bringing joy, and increasing your sales.

Wrapping up

Preparing a Thanksgiving email requires a lot of effort and knowledge.

Wondering how to write a Thanksgiving email message? Follow these simple rules:

  • appeal to emotions — use festive and vibrant design;
  • take into account the interests of your target audience;
  • be a problem solver;
  • only then sell.

We wish you successful campaigns and delighted recipients.

With Stripo, you will build effective Thanksgiving emails in no time!
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Karyna Piak 3 years ago
Hanna Kuznietsova 3 years ago
Karyna Piak, Thank you!
Dhushyant Jain 3 years ago
Nice blog. Very helpful. Thanks for providing this kind of content about email marketing. Also, I am looking forward to seeing more informative content.
Hanna Kuznietsova 3 years ago
Dhushyant Jain, Thank you. We are happy you find our blog helpful. Thank you.
Angela Parker 4 years ago
Beautiful template ideas! Thank you for useful tips, I appreciate it =)
Hanna Kuznietsova 4 years ago
Angela, Thank you for your supportive feedback! We are happy to be useful!
Mark Kolodziej 4 years ago
Awesome article and thanks for the link to best times to send. You guys are awesome!
Hanna Kuznietsova 4 years ago
Mark, Thank you very much! We are glad you find this post useful! May your email campaigns be successful!
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