ROMI Calculator

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On this page, we define what ROMI is and show how to calculate it. Of course, we also present a ROMI calculation example for better understanding.

What is ROMI?

ROMI means return on marketing investment. This metric represents the cost efficiency of our investments; however, unlike ROI that deals with a wide range of business investments, ROMI is purely a marketing-related metric. Context and media ads, SEO promotion, email newsletters, etc. — ROMI is about all that. It shows how your marketing activities work, if they generate profits, or if maybe they turn out to be loss-making.
Put simply, what does ROMI indicate? It shows if your business is profitable.

ROMI marketing value: Why do we need this metric?

ROMI helps us to detect profitable and loss-making promotional activities and to redirect funds to more effective campaigns. It’s especially important when our budget is strictly limited. The ROMI metric is typically used by brands/marketers that deal with client engagement and the direct sales of products and services. The ROMI formula is a perfect way to evaluate the performance of various promotional activities aimed to boost sales.

What is considered a good ROMI?

In general, ROMI should exceed the 100% level. If it does, it means that the marketing strategy is profitable and that every dollar spent returns and brings income. However, in some channels, such as context ads, 20% ROMI is considered good enough. Statistics also show that the email channel has the highest ROMI, which exceeds the 1 200% level.
If your ROMI is lower, it’s not the end of the world; it just shows that you need to work on your marketing strategy.

How to calculate ROMI?

The ROMI formula is complex. And finding out your ROMI results requires multiple steps.
But we enable you to easily calculate your campaigns’ results. You just need to enter numbers in the respective fields of the calculator given above and our system will automatically calculate everything for you.

With our calculators, you’ll save a lot of time.

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