What if you could build and ship stunning, on-brand emails in a fraction of the time it takes you now? Imagine going from a concept to a live campaign on the very same day, without sacrificing quality or creativity. It sounds like a marketing fantasy. But for Daniel Colaianni, CEO and co-founder of the AI marketing platform holito, it became a reality.
The holito team was trapped in a common but frustrating cycle: Their email creation process was slow, and the results were painfully generic. They needed a tool that could keep up with their fast-paced environment while empowering them to create emails with real personality.
In this case study, we explore how holito achieved 10 times faster email production with Stripo while strengthening brand consistency across campaigns. You will see how a small marketing team built a modular workflow, streamlined the approvals, and gained the flexibility to create distinctive on-brand emails without slowing down production.
Expert
Meet the company
holito is an innovative AI marketing platform dedicated to helping marketing professionals better understand their customers. It enables them to tailor content, marketing materials, and overall strategies using a truly customer-centric approach. holito works with a diverse range of clients, from teams responsible for day-to-day audience engagement to marketers shaping long-term communication strategies. Because its clients rely on data-driven insights to connect with their audiences, holito’s own marketing efforts play a key role in demonstrating its expertise.
Email marketing is central to holito’s communication with its audience. The company sends a large volume of emails every month, including platform notifications, general updates, marketing blasts, and highly tailored campaign-specific messages. The team works on different email designs and content formats every week. For holito, email is not just a distribution channel. It is a core touchpoint that reflects how well it understands its customers and how well it applies its customer-centric philosophy in practice.
Challenge: Gain flexibility and brand control in email production
With email marketing playing a key role in holito’s communication strategy, it regularly sends campaigns to around 40,000 subscribers. The main goal is to help recipients clearly understand holito’s value and engage with the business in a meaningful way. Every message needs to reflect a confident, creative, and brand-aligned voice.
With a high volume and variety of emails going out every month, the production process had to be efficient. At the same time, the team wanted every campaign to feel distinctive. Before using Stripo, holito relied on the built-in drag-n-drop editors in various email platforms. While these tools helped them get emails out the door, the results often felt generic. The emails looked similar to those of many other brands and lacked a strong personality.
For a company that promotes customer-centric marketing, this was a serious limitation. The team needed more flexibility to express creativity without losing structure and control. Designers and developers did not want to feel restricted by templates that limited what they could build.
We really need tools that give us the flexibility to show our creativity and control our templates in a centralized place.
Daniel Colaianni,
Solution: Choosing an editor that supports creativity and control
To solve these challenges, holito started looking for a more advanced email template editor. The team needed flexibility, centralized control, and the ability to build complex emails without technical barriers. They wanted to move beyond standard designs and ensure that every email reflected the distinct holito personality.
They needed a system that would allow them to:
- build custom designs that reflected their unique brand identity;
- work quickly to meet same-day deadlines for reactive campaigns;
- maintain brand consistency across dozens or even hundreds of templates;
- empower the entire team, regardless of their technical skills, to create high-quality emails.
This search led them to Stripo, a platform built around a powerful modular system designed to solve these exact challenges. It offered the robust features required to create more sophisticated, fully branded emails while keeping the production process efficient. The team was looking for a builder that could handle complex layouts, provide extensive customization, and support a consistent brand aesthetic across all campaigns.
Stripo promised the comprehensive capabilities they needed to transform their email marketing and bring their creative vision to life without feeling restricted by default templates.
Workflow: How holito builds and adapts emails with Stripo
holito has a relatively small marketing team, which is common in the industry. At the same time, it works under tight deadlines. Sometimes, a campaign needs to go out the same day the idea is approved. This requires a process that is fast, structured, and easy to coordinate.
With Stripo, the team acts like this:
- They use a custom-built library of off-the-shelf templates that serve as a starting point for various campaign types.
- When a new need appears, they select the most relevant template, modify it, and adapt the content to the specific goal.
- One team member adjusts the layout and visuals, then the email goes through internal review and approval.
- After that, it is exported and scheduled for sending.
This sequence helps them move quickly without sacrificing quality or brand consistency.
Stripo is not used only for marketing newsletters. It also plays a key role in product and notification emails. holito sends around 40 different types of notifications, from sign-in codes to meeting reminders and platform updates. Instead of sending simple HTML messages, the team creates well-designed, branded notifications that feel consistent with the rest of their communication.
One of the things I think is highly underrated is that it’s not just good for marketing emails... It’s really, really good for your notification stuff.
Daniel Colaianni,
One example is an automated meeting notification email that later received recognition in the email marketing industry and took first place in the Stripo Choice Awards 2025. The holito team wanted more than a plain reminder. They designed a version that looked polished on both desktop and mobile. They added real graphics, including images of the team members who were sending the emails. Using Stripo, they easily adjusted the display settings so large images would not overwhelm the mobile view. This allowed them to keep the design engaging while maintaining a clean and user-friendly experience across devices.
(Source: Winning email by holito)
Results: 10 times faster production and stronger design consistency
Since adopting Stripo, holito has seen clear operational improvements. The impact is both measurable and practical in day-to-day work.
holito invested time up front in defining its design philosophy and structuring its templates. Instead of building every email from scratch, the team spent a couple of days developing their email design system. They created custom headers, footers, product blocks, call-to-action sections, and more. Each of these elements was then saved as a reusable “module.” Now, creating a new campaign often means duplicating an existing template and making targeted adjustments.
Using Stripo, our production is 10 times faster, and we can get content out the same day because we’ve created and saved modules.
Daniel Colaianni,
This shift from manual building to a modular system unlocked three game-changing benefits:
1. The end of repetitive work
Think about how much time your team spends rebuilding the same email sections over and over. A header with your logo and navigation links. A footer with social media icons and legal disclaimers. A testimonial block with a specific layout.
With Stripo, holito built these once. Now, they can drag their custom-branded modules into any template, confident that the design, spacing, and fonts are already perfect. This has eliminated countless hours of tedious, repetitive work, freeing the team to focus on what truly matters: crafting a compelling message and strategy.
2. Effortless global updates
What happens when your company rebrands or you need to update a promotional banner across all your automated email sequences? For most teams, it means a nightmare of manually opening and editing dozens, if not hundreds, of individual emails.
holito discovered a much smarter way with Stripo’s synchronized modules. Daniel shares a moment that highlighted the power of this feature: “I just changed the logo on one module, updated the global module, and it changed over everywhere.”
A single change, pushed live across every single email template in your library in seconds. This level of centralized control is a massive time-saver and ensures your brand is consistently presented, with no outdated logos or taglines slipping through the cracks.
Note from Stripo: To set up the feature, you need to save your module as synchronized by toggling the corresponding switch during the save process. After that, all changes you apply to this module will be applied to any email templates with this module in your library. If you change the button’s color, the same color will appear in other emails. You get the idea.
3. Perfect display on every device
In a mobile-first world, responsive design isn’t optional. But getting complex layouts to look great on both desktop and mobile can be a major headache, often requiring custom code and extensive testing.
Stripo simplified this for holito. The platform’s built-in responsive design controls gave the team granular control over the mobile experience without writing a single line of code. For instance, they could easily hide a large, decorative banner image on mobile to ensure the most important content appeared first.
“It was very easy to make it so that we could just flick a switch so that on mobile, this huge image didn’t show,” Daniel says. This simple yet powerful feature ensures every subscriber has a seamless viewing experience, regardless of the device they use.
Overall, Stripo helped holito combine speed, flexibility, and control. The team can now deliver high-quality, on-brand emails faster while keeping their production process structured and scalable.
Recommendation: Start simple and understand email limitations
holito’s main recommendation is simple. Just get in and try it. The platform is easy to start with, and teams can quickly explore how it fits into their workflow.
They also note that, like any design software, there is a learning curve. One of the greatest challenges is not the editor itself, but the limitations of HTML in email. Designs that look perfect in Figma or other tools may need adjustments because of how email clients render code. Understanding these constraints helps set realistic expectations and makes the production process smoother from the start.
Wrapping up
For holito, email is not just a communication channel. It is a direct reflection of its customer-centric philosophy. With a high volume of campaigns and a small team working under tight deadlines, the company needed a way to move faster without sacrificing creativity or brand consistency.
By building a modular system in Stripo, holito achieved 10 times faster production, simplified its updates, and gained full control over its templates. The team can now launch same-day campaigns, maintain a strong visual identity across 40,000+ subscribers, and continue exploring interactive features to elevate engagement. For email marketers facing similar challenges, this case shows how the right structure and tools can turn email production into a scalable, efficient process.
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