Creative writer and video content creator at Elastic Email
Adam Kościelak is an experienced writer and video content creator. After 4 years of honing his craft in the video game industry, he joined Elastic Email to grow their content library, both on the blog and on social media. Whenever he’s not creating content for EE, Adam’s either gaming, binging Netflix, or hooping at a local basketball court.
Transactional email is an often overlooked aspect of email marketing. Sure, its primary purpose is to deliver important information to users, but that doesn’t mean that it can’t be used to further build your brand. In case you’re not sure what they are, the transactional email definition is pretty simple: Transactional emails are automated emails sent out to users to perform various transactions. They can include emails such as: password reset emails; registration confirmation, aka email verification emails; order confirmation...
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