Olena Zinkovska

With hacking techniques and cybersecurity threats evolving all the time, particularly with the fast growth of AI in recent months, email security has become a critical aspect of safety at work and at home. Hackers can use your email both for the content and as a way into your organization to conduct a breach of the larger network. Once in, hackers can slither their way into many files, from confidential financial records to personal information. Here you will find helpful...

The rise of artificial intelligence writing tools makes human content writers feel anxious about their careers. Advanced AI-powered programs create unique and well-researched content in a blink of an eye, from articles to social media posts. Artificial intelligence can’t get tired and doesn’t have to overcome writer’s block or suffer from a lack of ideas. So how can copywriters compete with such a powerful solution? Do seasoned content writers have skills that AI can’t replicate? How can you turn AI...

Every email you send adds an impression of your professionalism, attention to detail, and ability to communicate effectively with others. How you end your emails is just as important as how you begin them, making the closing words a key factor in effective email marketing and communication. Two phrases stand out when deciding how to end your emails: “Best regards” and “Kind regards.” What's the difference between these two expressions? How should they be used appropriately? This guide will delve...

Gamified emails entertain your audience, making them a fantastic tool to boost your open rates and motivate subscribers to wait for your newsletters. Whether you want to launch a holiday email campaign or send a message with educational content, gamification will brighten up your emails and give players a sense of accomplishment.  In this article, we will share some statistics, offer ways to apply email gamification, and show the best examples to give you inspiration for your future campaigns. Use...

Who doesn’t love a good game? People of all ages are attracted to winning prizes and competing with each other. But besides entertaining, businesses can use gamification to teach users to utilize their products or services, reach out to a wider audience, and engage customers to stay with their companies for the long term.  In 2021, the DOTA 2 International championship prize pool crossed the fantastic $40 million mark, along with the CS:GO tournament prize pool of over $21 million....

Holidays are coming! Whether it’s Christmas and Easter or local holidays like Anzac Day and Ferragosto, there is always an excellent reason to impress your subscribers with eye-catching and brand-consistent emails.  For your convenience, Stripo has prepared a holiday calendar for 2023 along with responsive templates for most of these special occasions. Now you just have to choose a template, align it with your brand style guide, and you are all set to delight your recipients with festive emails! Email...