Olena Zinkovska

Every email you send adds an impression of your professionalism, attention to detail, and ability to communicate effectively with others. How you end your emails is just as important as how you begin them, making the closing words a key factor in effective email marketing and communication. Two phrases stand out when deciding how to end your emails: “Best regards” and “Kind regards.” What's the difference between these two expressions? How should they be used appropriately? This guide will delve...

Gamified emails entertain your audience, making them a fantastic tool to boost your open rates and motivate subscribers to wait for your newsletters. Whether you want to launch a holiday email campaign or send a message with educational content, gamification will brighten up your emails and give players a sense of accomplishment.  In this article, we will share some statistics, offer ways to apply email gamification, and show the best examples to give you inspiration for your future campaigns. Use...

Who doesn’t love a good game? People of all ages are attracted to winning prizes and competing with each other. But besides entertaining, businesses can use gamification to teach users to utilize their products or services, reach out to a wider audience, and engage customers to stay with their companies for the long term.  In 2021, the DOTA 2 International championship prize pool crossed the fantastic $40 million mark, along with the CS:GO tournament prize pool of over $21 million....

Holidays are coming! Whether it’s Christmas and Easter or local holidays like Anzac Day and Ferragosto, there is always an excellent reason to impress your subscribers with eye-catching and brand-consistent emails.  For your convenience, Stripo has prepared a holiday calendar for 2023 along with responsive templates for most of these special occasions. Now you just have to choose a template, align it with your brand style guide, and you are all set to delight your recipients with festive emails! Email...

Modular email design can help you build responsive messages much faster due to reusable modules. You can always put these modules in various combinations and edit them to meet the goals of your email marketing campaign. But still, it may seem challenging and time-consuming to start using a modular email system. To make your life easier, we will guide you through the essential steps to take when trying to adopt this system for your further campaigns. Choose one of 1050+...

Billions of people check their emails daily. Keeping your messages recognizable and professional is one of the key ways to build a strong email marketing strategy and get noticed by your subscribers.  In our previous article, we told you about the most significant steps to keep brand consistency in email marketing strategies and the importance of design styles to acquire high-quality leads and leverage customer retention. Now, we will focus on the key aspects to keep in mind when developing...