Gamification in Email Marketing_Interview with HubSpot
timer ~ 3 min read
rate it
18 October 2021

Opinion Leaders about Email Gamification: A Powerful Tool to Delight Contact Base

Stripo / Blog / Opinion Leaders about Email Gamification: A Powerful Tool to Delight Contact Base

Gamification in email marketing is being widely discussed now. Most want to give it a try, but only a few have done it so far. Why? Because email gamification is said to be time-consuming, and pretty expensive, and you never know if you’re gonna recoup the costs spent. But is it so? 

To shed some light on the subject, we decided to run a series of interviews with opinion leaders in email marketing — with people who have used gamification in their emails. 

Here’s what they have to say…


Today, we are talking to Jordan Pritikin, a Head of Email & Growth Marketing at HubSpot. Throughout 2018, his team added a gamification element to all their digests. It was quite impressive, interesting, and informative.

Jordan Pritikin_Photo

Follow Jordan on:

1. Jordan, every single week during a year, you would send out an email digest with this game. How did users react? Did they actively interact with your quizzes?

We received email replies and attention on social media shared by our users that they were enjoying the functionality. 

2. How did you measure the effectiveness of this campaign?

This quiz was used to delight our audience as part of a newsletter. We didn’t have a direct goal tied to it. 

3. Did you manage to track clicks on the answer fields in the quizzes? 

We could not monitor clicks on the quiz as there was no clickthrough destination. 

4. You used to send these emails for over a year. Why did you stop?

This was included in the newsletters sent by our blog team. As the team updated their template and structure, the quiz was removed. 

5. Are you planning on doing something similar to the quizzes in your future campaigns?

As we continue to improve on the overall email experience at HubSpot, I’m sure we will revisit the quiz functionality for future newsletters.

Gamification_Quizzes in Emails_Example by HubSpot

In our “Building quizzes with Stripo” blog post, we showed in detail how to build and use one in your email.

8 min read

12181 views 3.8

Stripo AMP Quiz Series: Sharing the Results Read

6. Given that the AMP for Email technology gives us more possibilities to measure the ways users interact with our emails, are you going to give it a try in the future? Why?

As we move in 2021 we plan to experiment with all types of interactive elements in our emails. Some will utilize AMP, others won’t. Given there’s a significant portion of our DB that doesn’t use GMAIL we look to utilize functionality that spans all email clients. 

7. Give three recommendations to those email marketers, who are just going to use gamification, on how to get the most out of it. Like where to start and what moments to pay close attention to?

  • ensure what you’re creating is providing value and delighting your audience. Don’t try to “gamify” something just to say you’ve done it. Forcing interactive content or gamification where it doesn’t fit can cause your audience to unsubscribe;

  • ensure whatever you’re creating is measurable. In the case I shared above, we weren’t able to measure the engagement of our quiz because it didn’t have a click-through destination. While we were able to gather anecdotal feedback, it’s better to have something measurable so you can understand the impact it has on your email program;

  • start small. What’s something simple you can implement and test? I’d recommend introducing a small-scale experiment to see how your audience reacts. Based on the results you can expand your strategy from there. 


To help you design professional gamified emails in no time, we've prepared an eBook "Ultimate Guide to Email Gamification" with a number of tips and ready-to-use mechanics.

Get your free copy now

You might be interested in

previous next
06 June · 15 min read
10 Best Email Template Builders for 2022

Do all email template builders seem alike? You are now confused about which one to choose for your email campaigns, aren’t you? No wonder, as there are so many of them.  We will survey the most popular builders to find their distinguishing features to help you find the best HTML email builder for your current needs. I will try to create one template in all these editors with the same media files to see if the builders differ. The best...

Design Marketing Templates
24 May · 18 min read
Best Fonts for Email: Usage Tips and Tricks

One of the most striking concerns in the email production process is choosing the right font. Weight, height, width, color, shape, spacing… Does everything matter? Yes, it does, but also one of the most crucial things is to choose legible typography. In this post, we're going to show you how to choose the best professional font for email. Design beautiful emails with Stripo by using prebuilt templates Browse   HTML email fonts: General rules to follow There are three ground...

Design Templates
Greatest Examples of GIF animations in Emails_Cover Image
27 October 2021 · 10 min read
16 Great Examples of Animated GIFs in Emails

GIFs in emails will be of great use if you want to showcase your product, draw users’ attention to certain elements, or just slightly decorate your text. In this article, we have provided some of the best email gif animation examples. Examples of animated GIFs in emails Here’s a compilation of the best examples with GIFs in emails. Each GIF fulfills its mission. 1. Adidas (Source: Email from Adidas) Adidas used email animations to show what color options they have....

Design Marketing
08 April 2021 · 17 min read
14 Best Email Signature Design Examples

Good email signatures help us build our business and make a lasting impression on potential clients. Since email signature is the last thing people see in emails, we should make them creative and memorable. Let's examine useful tips and real-life examples of email signatures from famous companies and their appropriate use in personal emails and newsletters. Please be advised that all types of businesses require different professional email signatures with detailed contact information, job title, and much more. Use this...

Design Marketing Templates
Be always wide awake in recent email marketing news, guides, articles and how-to’s