From messengers to meaningful emails: How Wakaf Pahang grows fundraising impact with Stripo — Case study

Non-profit organizations sometimes question whether email communication is really necessary or whether messengers alone are enough. As a result, they postpone adopting email as a channel, often because they assume it is too complex. In reality, email marketing is far more accessible than many organizations expect, and the Wakaf Pahang story clearly proves it.

In this case study, we explore how Wakaf Pahang, an organization responsible for managing waqf assets in the state of Pahang, Malaysia, used Stripo to reduce email production time, improve design quality, and increase subscriber engagement in fundraising campaigns.

Expert

Amirul Syafiq

Head of Information Technology Department at Wakaf Pahang

Meet the company

Wakaf Pahang is the official waqf institution under the Majlis Ugama Islam dan Adat Resam Melayu Pahang (MUIP). Waqf is a system of long-term charitable giving in Islam, where donated assets are used continuously for the benefit of society. Dedicated institutions ensure that these assets are managed in a responsible and transparent way. 

The mission of the organization is to manage, develop, and expand waqf assets sustainably, ensuring that the benefits of waqf continue to serve the ummah (the Muslim community supported by this system of assistance). 

The main areas in which waqf operates and where its funds and resources are directed include the following:

• healthcare;
• education;
• religious development;
• social welfare; and
• economic empowerment.

These organizations play a vital role in supporting communities and advancing social justice, making effective communication especially important. Through email, they can share impact stories, highlight successes, and deliver clear calls to action to people who already care about their mission. A single email can reach hundreds or even thousands of supporters at once, helping to create a personal connection and foster trust.

The challenge: Creating emails easily, quickly, and without additional technical skills

Communication is a central part of the mission of organizations like Wakaf Pahang because waqf relies heavily on awareness, trust, and long-term engagement.

The main challenge was to start using email marketing as an effective communication channel that would allow the organization to scale its outreach. Through email campaigns, Wakaf Pahang could share project updates, educate the public about the concept and impact of waqf, invite people to participate in campaigns and events, and foster ongoing relationships with donors, partners, and institutions in a clear and trustworthy way.

To achieve this, the team needed a user-friendly and reliable tool. Fundraising campaigns and project updates were the most challenging types of communication, as creating messages with strong visual storytelling, a clear structure, and emotional impact was difficult using the tools they had before.

The solution: Finding a tool that simplifies email design without advanced coding skills

Wakaf Pahang learned about Stripo through online research and partner recommendations. They were looking for a solution that would make email creation easier without requiring technical or coding expertise.

For the Wakaf Pahang team, the most convenient and useful features were the drag-n-drop blocks, modular design system, and ready-to-use templates for non-profit organizations, which the Stripo editor offers in a wide variety. These tools support visual consistency while allowing content to be adapted for different campaigns.

(Source: Email by Wakaf Pahang)

The workflow: Creating, reviewing, and testing emails as a team

Wakaf Pahang sends regular weekly or campaign-based email campaigns. Their subscriber list consists of several thousand contacts and continues to grow as awareness of waqf increases.

The key audiences of the organization are as follows:

• individual donors;
• local communities;
• educational institutions;
• mosque committees;
• government agencies; and
• strategic partners who collaborate with Wakaf Pahang.

The Dakwah and Marketing team are responsible for managing email marketing. Stripo fits seamlessly into their workflow by allowing one team member to design the email while others review content, structure, and messaging before final approval.

Note from Stripo:

In Stripo, you can work on an email simultaneously with your entire team using real-time co-editing, as well as leave comments, ask questions, and provide feedback on specific parts of the email. To do this, select “Comments” in the right sidebar to add your comment or review questions and replies from other team members.

The results: Faster production, better design, stronger engagement

Stripo has significantly reduced our email production time. What previously took several days can now be completed within a few hours, especially when using saved blocks and templates.

Amirul Syafiq,

Head of Information Technology Department at Wakaf Pahang.

Since adopting Stripo, Wakaf Pahang has seen positive changes in their email marketing:

• faster production times;
• improved overall design quality; and
• stronger engagement from subscribers, including higher open and click-through rates.

Wakaf Pahang most often sends project updates, fundraising campaigns, educational content about waqf, event invitations, and newsletters. Using advanced elements, such as saved blocks for recurring content like headers, footers, and donation sections, helps preserve brand identity and significantly reduces production time.

By designing separate header modules for fundraising activities, event promotions, and educational messages and saving them as reusable components, the team can greatly reduce preparation time for each campaign. Footers and donation sections are included in every email, and having them as universal modules allows the team to simply add them to new emails without recreating these elements each time. Once created in the organization’s brand colors, these saved blocks continue to be used until an update is needed.

By reducing the technical and design burden of email creation, Stripo allows the Marketing team to focus more on community engagement and program planning.

Thanks to Stripo’s responsive design and tested email structure, they can be confident that their emails look good on any device and reach recipients exactly as intended. This has improved engagement and allowed the team to focus more on strategic outreach rather than technical challenges.

Emails created with Stripo have successfully driven attendance to waqf briefings and increased participation in fundraising campaigns by presenting information clearly and emotionally.

Amirul Syafiq,

Head of Information Technology Department at Wakaf Pahang.

(Source: Email by Wakaf Pahang)

Note from Stripo:

Stripo includes built-in email testing tools that help ensure emails display correctly on both mobile and desktop devices without rendering issues. You can preview your email to see how it appears on mobile and desktop screens. This feature also allows you to share a preview link with colleagues or clients to collect feedback or get approval. For an additional check, you can send a test email to your own email address to see how it is rendered in real inboxes.

You can also test your email using Email on Acid, which shows how your message will appear across 98 mobile, desktop, and web email clients.

Wrapping up

Using Stripo, Wakaf Pahang has sped up their email production, enhanced design quality, and boosted subscriber engagement in fundraising campaigns. The team needed a solution that would simplify email creation without requiring technical or coding expertise. They found exactly that in Stripo, thanks to its drag-n-drop blocks, modular design system, and wide selection of ready-made templates designed for nonprofits.

Stripo proved to be intuitive and easy to use, even for beginners, which was especially important considering that the Wakaf Pahang team had no prior experience with similar email editors. Most importantly, Stripo streamlined the entire workflow, allowing the team to spend less time on production and focus more on community engagement and strategic outreach aimed at increasing awareness of waqf.