Hanna Kuznietsova
Content team lead at Stripo
With over 8 years of experience in email marketing, I focus on deep research and long-form materials such as practical guides, educational and industry articles, and eBooks that, I hope, help marketers build better emails. Over the years, I have led and edited many of Stripo’s eBooks and research projects and contributed to industry publications, and I feel genuinely happy when someone quotes my work. I also served as a judge for the IMPACT Awards 2026. While I enjoy exploring different topics, my favorite areas are interactivity, gamification, localization, and accessibility in email. Seeing how powerful gamification can be inspired me to start a project that uses gamified learning tools to support people with visual and cognitive impairments. In my free time, I recharge with long walks and time in nature.