Hanna Kuznietsova
Head of Content at Stripo
I do my best to make our blog informative and helpful to those who are looking for new ways to improve and enliven their emails and are looking for manuals on how to work with our editor. I also try to look at the tips that we share from the perspective of your recipients — as it’s vital that they find the content of your emails useful or interesting. I sincerely hope you enjoy reading our blog.
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Email has been and still is the most powerful marketing channel available for digital marketers. But only if you do it right! So how do you build an engaging email? There are a few ways to do that. Way 1. Use double opt-in Why should you use double opt-in and what does it mean? Double opt-in means that users confirm their willingness to receive emails from you. Put simply, they give you their written consent to send emails to them....
Longing to learn something new from like-minded people, and be in the know of new trends and powerful approaches in digital and email marketing? Conferences are the best way to do that. Therefore, we’ve compiled top marketing conferences for you to attend in 2022. Conferences on email marketing All the events here are put in chronological order. 1. MailCon Las Vegas 2022 Why attend: You will meet professionals in eCommerce, B2B, and SaaS businesses. They will share insights, powerful strategies,...
Despite the rising popularity of various communication platforms and social media, email is here to stay. Used by 87% of B2B marketing strategists, email is among the three most efficient channels for organic content distribution and lead generation. It is favored by 72% of customers as a primary mode for business communication, which makes it a preferred B2C marketing tool as well. To make the most of emails, businesses can use various metrics that help measure performance, such as email...
When email gamification performs, how to start off with it on the right foot, what benefits it brings, and what possible ways and tools there are out there to let you build gamified emails with little to no coding skills, at no costs — find the answers in our eBook “Ultimate Guide to Gamification in Email Marketing” that we released today. Get your free copy Download Little intro Studies and our personal experience — Stripo has spent the past few...
Your Black Friday email is ready? It’s beautiful, with a generous sale, but you can’t come up with a catchy subject line? We’ve compiled 85 best Black Friday subject lines to boost open rates. Subject lines for pre-Black Friday emails ⚫ Black Friday is almost here. Are you ready? — Tomas Seliokas, SimilarWeb. Ready for Black Friday? — Zina from Moosend. Get Black Friday prices right now. Plus deals on headphones and TVs — Wired Deals. Black Friday Arrives Early...
Friday the 13th and Halloween are the “scariest” days of the year. Given that Halloween is a fixed holiday, users always expect something “funnily spooky” in their inboxes on that day. So you don’t really “scare” them. But Friday the 13th is a floating holiday. This is when you can really surprise your customers. In this post, we will share examples and subject lines for the best Friday the 13th emails. Use our Friday the 13th email templates to build holiday emails faster ...
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