Hanna Kuznietsova

AMP lists are meant to help you implement gamification, to let you update email content in real-time, and to let your users confirm appointments directly in emails. This May we ran our Quiz Series. The results of this Quiz showed that the AMP technology along with gamification has a positive impact on CTOR. Our recipients were interacting with the content in AMP emails 1.5 more actively rather than in HTML emails.  But what stops email marketers from implementing AMP in their...

Stripo today released its Data service. We’ll show now what it is for, how to use it to take your email marketing to a whole new level. Introduction or what’s the use of AMP emails Quite often we ask users to rate us, leave feedback, and comments, we ask them to share their contact information, age, gender, etc. Forms and questionnaires are an integral part of email marketing. Why AMP in the first place? Our tests showed that the conversion...

AMP is proven to be effective. It does increase conversion by at least FIVE times. All Gmail and Mail.ru users are now able to see AMP in their inboxes. Yahoo users will join them soon, too. Isn’t it a good reason to start using AMP in your newsletters?  Use it This template is a perfect match for all businesses. It let your users arrange and confirm appointments with a few clicks in their inboxes. Wanna do the same? Then keep...

Wanna build emails even faster than you do now? The main goal of our developers, product manager, and product designer is to ease and simplify email production processes. In this post, we’re going to share the Stripo features that make email production way easier. We tried to divide them into groups according to the mission they fulfill: Automation of email production. Email design. Interactive and dynamic content. The new level of mobile-friendly email design. Tools for team collaboration. ESP integrations....

Brand Guidelines is our totally new feature to help: a) you build brand consistent newsletters regardless of what agency or email designer you hire for building your future campaigns; b) designers easily get used to rules and requirements for emails of any brand and will build those emails in no time; c) make onboarding of new teammates go easier and faster. We generate the Brand Guidelines kit for any project of yours within just a minute totally for free. The content of this Brand Guidelines kit: detailed brand guidelines — here we compile all the information about your...

Looking for fresh ideas on how to diversify newsletters for increasing your email engagement? Email gamification comes to the rescue ;) Moreover, according to studies and A/B tests conducted by Promodo, gamification can increase your ROI by 300%. Table of contents: What is gamification in email marketing? Tips on how to use gamification in emails 10 examples of gamification in email marketing Final thoughts What is gamification in email marketing? It is the use of game elements in emails.  Why...