Hanna Kuznietsova

We’re sure you know email marketing is more than just sending promotions. It’s an effective communication channel that helps build trust and connections between companies and customers. And personalization is what makes this channel so powerful. Communicating with customers in their native language is one of the core aspects of personalization. We've diligently explored this topic, sought expert advice, and are excited to share the findings in our eBook, “The Art of effective multilingual email marketing.” Get your free copy...

What do you expect from global events like Web Summit? I believe you’d expect to hear some predictions for the next few years and see where the marketing and technology world is going. Well, I did. And you know what? Web Summit this year overcame my expectations.  So, what subjects did the speakers cover? And what is waiting for us ahead? I’m happy to share it with you. What were all the topics about? All the topics were dedicated to different...

Email signature for personal correspondence is one of the most crucial elements. It says a lot to recipients about you, from your contact information, like phone number and email address, to your attitude to work and respect for the rules of business email etiquette. We’ve been enabling you to build effective footers, aka newsletter signatures, for your marketing and trigger emails for years. Some time ago, we showed you how to manually build powerful email signatures for Apple Mail, Gmail,...

If you are going to Web Summit 2022, you definitely know this is a great opportunity to meet new leads, make useful acquaintances and even pitch your product to investors. So, you must be fully prepared to take your shot and achieve your goals there. The tips given below will help you get the most out of Web Summit 2022. Let’s go, shall we? How to prepare for a demo Tip 1. Get yourself a reliable alternative Internet connection Of...

The main thing to do when sending emails in a few languages is to detect the recipient's language. Mathias Ditlev, CEO of Onlime. In the previous article on “Multilingual email marketing,” we’ve established that it is crucial for businesses to speak with recipients in their native languages.  But where do we start our journey to multilingual email marketing? Detecting the language preferences of each and every person in our contact base is the first step here. Ways to detect your...

Email has been and still is the most powerful marketing channel available for digital marketers. But only if you do it right! So how do you build an engaging email? There are a few ways to do that.  Way 1. Use double opt-in Why should you use double opt-in and what does it mean? Double opt-in means that users confirm their willingness to receive emails from you. Put simply, they give you their written consent to send emails to them....