Hanna Kuznietsova

What do you expect from global events like Web Summit? I believe you’d expect to hear some predictions for the next few years and see where the marketing and technology world is going. Well, I did. And you know what? Web Summit this year overcame my expectations.  So, what subjects did the speakers cover? And what is waiting for us ahead? I’m happy to share it with you. What were all the topics about? All the topics were dedicated to different...

Email signature for personal correspondence is one of the most crucial elements. It says a lot to recipients about you, from your contact information, like phone number and email address, to your attitude to work and respect for the rules of business email etiquette. We’ve been enabling you to build effective footers, aka newsletter signatures, for your marketing and trigger emails for years. Some time ago, we showed you how to manually build powerful email signatures for Apple Mail, Gmail,...

If you are going to Web Summit 2022, you definitely know this is a great opportunity to meet new leads, make useful acquaintances and even pitch your product to investors. So, you must be fully prepared to take your shot and achieve your goals there. The tips given below will help you get the most out of Web Summit 2022. Let’s go, shall we? How to prepare for a demo Tip 1. Get yourself a reliable alternative Internet connection Of...

Email has been and still is the most powerful marketing channel available for digital marketers. But only if you do it right! So how do you build an engaging email? There are a few ways to do that.  Way 1. Use double opt-in Why should you use double opt-in and what does it mean? Double opt-in means that users confirm their willingness to receive emails from you. Put simply, they give you their written consent to send emails to them....

Despite the rising popularity of various communication platforms and social media, email is here to stay. Used by 87% of B2B marketing strategists, email is among the three most efficient channels for organic content distribution and lead generation. It is favored by 72% of customers as a primary mode for business communication, which makes it a preferred B2C marketing tool as well.  To make the most of emails, businesses can use various metrics that help measure performance, such as email...

When email gamification performs, how to start off with it on the right foot, what benefits it brings, and what possible ways and tools there are out there to let you build gamified emails with little to no coding skills, at no costs — find the answers in our eBook “Ultimate Guide to Gamification in Email Marketing” that we released today.  Get your free copy Download Little intro Studies and our personal experience — Stripo has spent the past few...