Hanna Kuznietsova

AMP for Email is a must in the world of email marketing today. More and more companies now get the most out of it. In this post, you will find the most successful use cases and real stats. Before we proceed to these cases, we want to remind you that we have published a compilation of AMP email examples to get you started. Read 1. Mailmodo: Increasing user response rate by 833% A jewelry company BlueStone.com along with Mailmodo used...

If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web.  A few words about AMP If you are not familiar with AMP, we dare...

Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process?  Well, it is possible. It is possible even without your interference. We want to remind you what real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of sales after the sales ended. How does it work?...

With SaaS services spending 5 times more to acquire a new client than keep an existing one, reducing SaaS churn rate should be among the top priorities for all businesses.  In this post, we’ll survey the most effective ways to decrease your churn rate and increase the number of loyal customers. But first things first… What is SaaS churn rate? SaaS churn is the percentage of clients who cancel their recurrent subscriptions over a given period of time. Why would...

We all know how important it is to comply with all the Data Privacy and Data Protection rules and regulations. This is why most companies which are located in Brazil, or international brands that deal with Brazilian companies and citizens are now worried about the LGPD that will come into effect on May 3, 2021. Why are we talking about it now? Little prehistory The LGPD was supposed to come into effect on August 15, 2020. This is the reason...

In this post, we’ll show how we enabled our users to make appointments in real-time via emails — all available slots for two weeks ahead got booked within just an hour. Little prehistory Previously, you could only share a link to Cally.ru (they have an English version of the tool) or Calendly, or any other online appointment scheduling software, via email so that users could see available slots. Being inspired by our experience in sending AMP forms in emails instead of...