Hanna Kuznietsova

Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process?  Well, it is possible. It is possible even without your interference. We want to remind you what real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of sales after the sales ended. How does it work?...

With SaaS services spending 5 times more to acquire a new client than keep an existing one, reducing SaaS churn rate should be among the top priorities for all businesses.  In this post, we’ll survey the most effective ways to decrease your churn rate and increase the number of loyal customers. But first things first… What is SaaS churn rate? SaaS churn is the percentage of clients who cancel their recurrent subscriptions over a given period of time. Why would...

We all know how important it is to comply with all the Data Privacy and Data Protection rules and regulations. This is why most companies which are located in Brazil, or international brands that deal with Brazilian companies and citizens are now worried about the LGPD that will come into effect on May 3, 2021. Why are we talking about it now? Little prehistory The LGPD was supposed to come into effect on August 15, 2020. This is the reason...

In this post, we’ll show how we enabled our users to make appointments in real-time via emails — all available slots for two weeks ahead got booked within just an hour. Little prehistory Previously, you could only share a link to Cally or Calendly, or any other online appointment scheduling software, via email so that users could see available slots. Being inspired by our experience in sending AMP forms in emails instead of regular Google forms, — which actually showed a...

Leaving comments and submitting feedback in emails is now possible.  We’ll show how to collect 5X times more users’ reviews and feedback via email marketing. With absolutely no coding skills. Watch our short video tutorial or keep reading the post: Add AMP forms in emails to better communicate with your customers Join Stripo Building AMP Forms for emails Adding AMP forms to emails will take you just four simple steps: Step 1. Creating a new Data Service Data Service, aka...

Lately, we’ve been talking lots about AMP. We believe it is an integral part of the future of email marketing. It drives higher conversion — we tested it, yes. However, many companies still don’t use it. Why do they neglect this opportunity? Because some think it is time-consuming, which is not quite true because implementing AMP is an easy process now (if you use our pre-built templates or ready-to-use modules). While others just don’t know about the AMP possibilities enough....