Darya Zenchenko

Each email marketer spends hours preparing a newsletter and trying to make it perfect and get the most out of it. For your email campaign to be successful, it is not enough to send informative and beautiful newsletters — it is important to correctly determine whom and what to send.  What is segmentation? Basic segmentation plays a key role in email marketing. Often the concepts of a segment and a list are confused. A segment is a group of contacts...

You may think that the bigger your database is, the better. However, it doesn't always work that way in marketing. Inactive subscribers or invalid email addresses influence email deliverability and make you waste money and time. Email list cleaning means updating the addresses of your email subscribers to filter out active subscribers. It may also be helpful in order to re-engage inactive subscribers. In this article, you will learn more about email list cleaning. We will also help you to...

According to the Intercom statistics, from 40% to 60% of users who use a trial version of your product leave you after a couple of visits. They might have different reasons for leaving but the most frequent one —  the one that is actually under your control — is not understanding the product value. You can decrease this number with powerful email onboarding.  What does onboarding mean? Onboarding is a process of engaging a new user into your service. The...