Darya Zenchenko
Direct Marketing Specialist
I build email strategy, design, code, and write copy emails, set triggered, and transactional emails. I work with email, SMS, push, and Viber channels. Analyze the results of email campaigns. Write dedicated blog posts and cases for the Stripo blog and some other resources.
My Areas of Expertise
Read My Posts
You may think that the bigger your database is, the better. However, it doesn't always work that way in marketing. Inactive subscribers or invalid email addresses influence email deliverability and make you waste money and time. Email list cleaning means updating the addresses of your email subscribers to filter out active subscribers. It may also be helpful in order to re-engage inactive subscribers. In this article, you will learn more about email list cleaning. We will also help you to...
According to the Intercom statistics, from 40% to 60% of users who use a trial version of your product leave you after a couple of visits. They might have different reasons for leaving but the most frequent one — the one that is actually under your control — is not understanding the product value. You can decrease this number with powerful email onboarding. What does onboarding mean? Onboarding is a process of engaging a new user into your service. The...
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