Darya Zenchenko

Each email marketer spends hours preparing a newsletter and trying to make it perfect and get the most out of it. For your email campaign to be successful, it is not enough to send informative and beautiful newsletters — it is important to correctly determine whom and what to send.  What is segmentation? Basic segmentation plays a key role in email marketing. Often the concepts of a segment and a list are confused. A segment is a group of contacts...

Working with the contact database is one of the core duties of an email marketer. It is important not only to constantly take care of the growth of the base, but also of its relevance. In other words, you need to clean email list once in a while, because a fair amount of invalid emails in your base means that you waste money, time and, most likely, it also hurts the deliverability of your newsletter emails. Why is it important...

According to the Intercom statistics, from 40% to 60% of users who use a trial version of your product leave you after a couple of visits. They might have different reasons for leaving but the most frequent one —  the one that is actually under your control — is not understanding the product value. You can decrease this number with powerful email onboarding.  What does onboarding mean? Onboarding is a process of engaging a new user into your service. The...