Speeding up production processes is one of digital agencies’ most important components of efficiency. That’s why we at Stripo always ask our clients how using our editor affects email building and which features help to increase efficiency.
Digital growth agency SCHMACK told us that Stripo features significantly reduced its email production time and optimized workflows and communication between its team members, allowing them to deliver high-quality, personalized email campaigns faster than ever before. In this case study, we explore how Stripo has become an essential tool in SCHMACK’s toolbox, delivering better results for clients.
Interview Expert
About the company
SCHMACK is a digital growth agency that focuses on helping businesses acquire new customers, increase their lifetime value, and retain them for extended periods through exceptional customer experience (CX) and customer relationship management (CRM) strategies. It partners with companies across various industries, delivering tailored solutions to boost growth and engagement.
SCHMACK’s services go beyond just email marketing, offering a wide range of solutions that include strategy, martech, operations, and creative services. Its email marketing services are part of its broader operations offerings, enabling it to provide comprehensive client support.
Challenge: Optimize the email production process
Before partnering with Stripo, SCHMACK faced challenges in optimizing its email production process. Its team needed a solution that would simplify email creation and streamline the workflow and approval processes.
The existing system involved multiple touchpoints between designers, content writers, and strategists, often resulting in extended review cycles and delays in email delivery. SCHMACK also sought a more efficient way to manage the assembly and testing of emails, particularly to ensure consistent quality across different platforms and devices.
Additionally, with its growing client base, SCHMACK needed a flexible email editor that could handle various levels of complexity, from basic marketing emails to more personalized, segmented, and interactive designs. Its previous tools lacked the comprehensive functionality to meet these evolving needs while keeping the process efficient and the approval chain short.
What does teamwork on email campaigns look like at SCHMACK?
SCHMACK has successfully integrated Stripo into its email production workflow, enhancing efficiency and collaboration.
The email production process begins with answering the 4Ws — Why, What, Who, and When — to set clear objectives for each campaign:
- Why — Why are we doing this?
- What — What does this contribute to?
- Who — Who are we communicating to?
- When — Determine the optimal timing for sending the email to maximize engagement.
The stages of email creation at SCHMACK are as follows:
- Planning and strategy: Define the 4Ws, including the email campaign’s goals and target audience.
- Content (design and copy): Designers and copywriters collaborate closely to develop content that aligns with the client’s brand and tone of voice. This includes creating visually appealing templates and writing compelling copy that resonates with the target audience to achieve the goals we had set out.
- Content review and approval: The content undergoes an internal review process called SCHMACKReview. During this stage, it is reviewed for accuracy, consistency, and effectiveness. Feedback is provided, and necessary revisions are made.
- Assembly: Emails are assembled in Stripo using the template components.
- Testing: Emails are tested for functionality and appearance across different devices and platforms, both through the Stripo testing feature and tests sent to inboxes.
- Final review and approval: This is the final review by the internal team and clients before sending it out to the audience.
- Launch: The email is scheduled and sent out through the client’s CRM platform, targeting the specified audience.
Throughout the workflow, different team members — including designers, writers, and the CX/UX Designer — collaborate using Stripo. This process has shortened the approval chain and has allowed for seamless teamwork.
After the final review, emails are launched through the client’s CRM system, reaching the target audience at the right time. This streamlined, step-by-step process has enabled SCHMACK to deliver high-quality emails faster while maintaining a cohesive strategy across its campaigns.
Results and impact: 20% reduction in email production time
Since transitioning to Stripo, SCHMACK has significantly improved its email production process.
The robust features provided by Stripo have led to a 20% reduction in production time, allowing the team to work more efficiently while maintaining high-quality standards.
The platform’s intuitive drag-n-drop editor and ability to streamline content assembly and testing have simplified the entire workflow, freeing up valuable time for more strategic work.
SCHMACK is also excited about Stripo’s new co-editing feature, which promises to further enhance real-time collaboration between team members.
Stripo’s impact isn’t limited to production speed alone. The built-in email client testing tool has been a game changer for SCHMACK, enabling the team to test emails quickly across multiple devices and platforms.
One of the brightest moments in working with Stripo is using the email client testing tool. This automated feature allows me to quickly see how an email looks across different clients, significantly streamlining the testing process compared to other, more manual methods. It was a real “wow” moment when I realized how much time and effort this tool could save us.
Vy Phan,
Wrapping up
Stripo has proven to be an invaluable tool for SCHMACK’s email marketing operations. By reducing production time, streamlining collaboration, and enhancing the testing process, Stripo has empowered SCHMACK to deliver high-quality emails more efficiently. The combination of powerful features and intuitive design has allowed SCHMACK to optimize its workflow, leading to better client outcomes and increased internal productivity.
With Stripo, SCHMACK continues to push the boundaries of email marketing innovation, delivering exceptional customer experiences with every campaign.
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