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How can the effectiveness of email advertising campaigns be measured directly?
Learn how to properly measure the effectiveness of email marketing and advertising campaigns to gather valuable insights for future marketing...
Case study: How a unified approach to AI-copy creation increases CTOR by 41.34%
By utilizing AI — ChatGPT 3.5, to be exact — for smart modules, we managed to automate communication with AI...
Millennials and Gen Z: How to engage different generations with email marketing
"Mind the gap" is something to keep in mind not only on the London Underground but also when preparing email...
Boost your emails' performance with Stripo’s new feature: Generative AI for smart elements
Smart elements are a standout feature of Stripo. They are essential for ecommerce email templates and other industries where you...
Leadership & fatherhood: An inspiring Father's Day tribute
As Father's Day approaches, a day dedicated to celebrating the incredible men who shape our lives, we at Stripo want...
How to express urgency in an email for business purposes
Due to the fast-paced nature of business, emails are sometimes the only way to convey the seriousness of a situation....
Email localization: How to get ready to work with a translation agency
In the previous articles on this subject, we’ve discussed the importance of going multilingual, covered the core rules to make...
Writing prompts to make AI do what we need
The buzz around generative AI is not only here to stay—it is rapidly growing. This is because AI gives us...