Case study: How agtech brand Syngenta Canada cut email production time by more than 50%
When email production depends on HTML edits and rigid templates, even routine campaigns can take several days to build. For teams managing seasonal communications, product launches, newsletters, and other campaigns, a slow production process can make it harder to respond quickly while maintaining a consistent brand experience.
Syngenta Canada used Stripo to simplify its email creation workflow and reduce production time from two to three days to one day or less. In this case study, you’ll learn how its digital marketing team moved from HTML-heavy email production to a more flexible workflow, how it uses reusable modules across English and French campaigns, and how the team organizes email creation, testing, and deployment.
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Meet the company
Syngenta is a leading science-based agtech company helping millions of farmers around the world grow safe and nutritious food while caring for the planet. With more than 20 years in business and over 100 products, it combines scientific expertise with a focus on practical solutions for agriculture.
Syngenta Canada is 100% focused on the Canadian market. Its 350-person team supports products and services across the country’s major crops and specialty turf, with more than 50 scientists contributing to innovation.
Challenge: Simplify email production
Email marketing plays a central role in Syngenta Canada’s communication strategy. As the team cannot always engage with customers and industry partners face-to-face, email helps it stay connected with growers, channel partners, and turf professionals across Canada. The team uses email to share business updates, product launches, in-field insights, agronomic information, and other relevant content. Depending on the season, Syngenta Canada sends between 2 and 30 emails per month in addition to daily news bulletins for selected customers.
Before adopting Stripo, the team created master templates in Pardot/Account Engagement and copied and pasted sections into each email based on the module they needed.
Most edits had to be made directly in the HTML code, which made the email creation process cumbersome. At times, the code would break, requiring us to redo our work.
Becky Wood,
The templates were rigid and offered limited control over design and customization. This was especially challenging when the team needed to make emails mobile-responsive while preserving the intended marketing copy and structure. As a result, building an email typically took two to three days.
Solution: Choosing a more flexible email builder
A marketing automation lead at Syngenta Canada recommended that the team evaluate Stripo to improve the email creation process. The team was looking for a drag-n-drop email builder that would allow it to create responsive designs without relying heavily on HTML code.
Stripo stood out for its ease of use and flexibility. The team wanted to make email production more agile, and Stripo gave its digital marketers more control over email creation without the limitations of their previous template-based workflow.
(Source: Stripo template)
Note: The example email above is a Stripo template for the agriculture industry and is not an email sent by Syngenta Canada.
Workflow: How Syngenta Canada builds emails with Stripo
The Syngenta Canada team became comfortable with the Stripo editor within two weeks. The onboarding process included a few shadowing sessions to review the core components, followed by hands-on practice. This helped the team establish a workflow in which digital marketers could handle email production directly, while designers supported the creation of new designs and modules when needed.
Typically, one person works on each email. The digital marketer develops the initial draft in Stripo, reviews and tests it in the web layout, and then exports it to Account Engagement. The email is tested across devices before it is deployed to external audiences.
This workflow is used for a wide range of communications, including event and webinar invitations, marketing and promotional emails, product launches, newsletters, and nurture emails.
Note: The example email above is a Stripo template for the agriculture industry and is not an email sent by Syngenta Canada.
Reusable modules are an important part of the process. The team saves modules in Stripo and uses them across campaigns.
Modular email design is important because it helps us maintain consistency across campaigns while allowing designs to be tailored to specific brands, products, and color themes across our digital and nondigital marketing initiatives.
Leena Jamal,
The team uses the same email templates for both English- and French-language campaigns. By copying the template, the team simply modifies the text within it for each language version.
Note from Stripo: Developing new language versions from design to inserting copy, images, alt text, and links in the correct places is a detailed process that can be time consuming and prone to errors. With Stripo’s Email translation features, you can translate and design your emails simultaneously with just a few clicks.
The team uses Stripo’s drag-n-drop editing, saved modules, interactive modules, collaboration tools, integrations, and mobile optimization features daily. This gives the team the flexibility to build and adjust emails within the same workflow while maintaining a consistent production process.
Results: Faster production and a simpler workflow
After switching to Stripo, Syngenta Canada saw the biggest improvements in production time and the overall email creation process.
The main results include:
- Faster email production: The time needed to execute an email has decreased from two to three days to one day or less.
- Simpler email creation: The team has a more efficient process for building and customizing emails without relying heavily on HTML.
- Easier approvals and revisions: The team can share the email draft using Stripo’s Live collaborative preview and make edits in real time before sending the final version through Account Engagement.
Stripo has helped streamline approvals and revisions by allowing us to share the initial draft directly from Stripo and to make edits within the platform.
Leena Jamal,
Digital Marketing Lead at Syngenta Canada. - More flexible template customization: The team can easily customize templates, save modules, edit colors and themes, and add new sections as needed.
Mobile optimization is particularly important because Syngenta Canada’s audience is primarily mobile, with many subscribers accessing emails on iPhones. Overall engagement has remained relatively consistent since the workflow was optimized.
Overall, Stripo has helped Syngenta Canada reduce the time required to produce emails while making the process simpler and more flexible for the team.
Wrapping up
For Syngenta Canada, moving to Stripo changed how the team approaches email production. Instead of relying heavily on HTML and rigid templates, digital marketers can now build, customize, and review emails in a more flexible workflow, with designers supporting new designs and modules when needed.
Reusable modules, flexible templates, and support for both English and French campaigns also help the team maintain consistency while adapting emails to different products, brands, and audiences.
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