Annual report 2022

Every time, I started my traditional annual report with numbers, like how many users joined us over a year, what features we released, etc. 

But not this year. 

Thank you

This year, I want to start with a “Thank you.” On behalf of the entire team and myself, I want to thank you all for being with us and being there for us.

We appreciate each and every one of you: Those who have been with us all this time and those who have just joined us. 

If you find Stripo helpful today, then the next year, you will find it vital for your email production and marketing because we’re going to drastically upgrade our tool. We are now finalizing all the development processes. We will talk about it later.

Thank you for your support

As most of you know, Stripo is a Ukrainian product. And, of course, you have heard about the war in our country. 

Not only did you stay with us and trust in us and our stability over these tough times, but many of you even offered your help. Some offered shelter, their homes, and offices to my team and me, others helped us spread the word about the situation in Ukraine and unite communities around this war, and some helped our country financially by launching fundraisers, donating their 1-month revenue to help those in need, and buying military vehicles to our Armed Forces.

This means the world to us. Thank you!

Together, we will win.

Stripo’s 2022 in numbers

This is our traditional rubric, and we really like it.

We’ll highlight only the most essential numbers here:

• 16 644 471 emails exported, which makes 45 601 emails a day;
• 315 new email templates added, totally there are 1 200 email templates in our collection now;
• 23 217 AMP emails created;
• 41 000 support tickets solved;
• 217 000 joined us this year, a total 750 000;
• 1 855 690 email created.

Our achievements, or what we’ve been doing this year

2022 has been full of different events for Stripo, so I’d like to mention a few of them here. 

Features released

Yes, just as I said, we dedicated the entire 2022 to the new editor, which will be released in February or March. 

Yet, we also managed to release the following:

Branded Email Template Generator

A bunch of email templates tailored for your brand and according to your brand design styles in just a few clicks. Sounds nice, huh? This is what the tool, our branded email template generator, is made for.

It works best for those who only start their way into email marketing and those planning to revise their current email design.

Email Signature Generator

If you want your email signature to be professional and functional, this generator is the right tool.

You only need to enter your contact information and choose the design you want — we offer many options, so you only need to pick the one you like — and insert this signature into your email client.

Redesign of the website

New fonts, colors (the same green and gray yet in new shades), a new approach to layout and structure. I’m sure you have noticed all that. Do hope you loved it as well. 

Performance of Stripo

Yes, we’ve been focused on the new editor development. Yet, our top priorities are good performance, stability, reliability of the current editor, and data security.

Uptime

Stripo’s uptime is 99.99%. 

Yes, there are numerous blackouts in Ukraine. But our servers and some of our team are in Europe, in safe places and countries. So, this year, despite all the obstacles, we managed to provide our clients with a stable product.

Bugs fixed, and vulnerabilities solved

This year, we fixed over 793 bugs to provide you with a flawless, reliable tool and detected and fixed 133 vulnerabilities to protect your data.

Release of the new product Claspo

Stripo is not the only product of Ardas that performed well in 2022.

Stripo is an email template builder, and this March, we successfully released Claspo, a popup builder. It allows you to design pop-up forms for growing your contact list, notification widgets, etc.

Education with Stripo

We are one of the pioneers in using gamification in email, we were the first email editor to adopt AMP for email. Modular email design, email translation, interactive and dynamic content in emails — there is nothing about email production we are not experienced at.

Not only do we know a lot about all those topics, but we also help our clients utilize it in their emails effortlessly and benefit from it.

This is why we decided to start our own courses, webinars, etc., to help wider audiences get the most out of email marketing.

Now, in addition to our blog, you may find our educational materials at:

• Academy ocean — we added manuals on how to get the most out of Stripo, how to build various AMP-powered games, and make your emails more functional and more engaging;
• Youtube webinars — here, we share manuals on using Stripo’s new features and discuss the latest email marketing trends. Now our webinars are held regularly;
• Udemy — here we added our first course, “Introduction to email marketing.” Many more to come.

Events we participated in

Not only do we share knowledge on our platforms, but we also attend external marketing events (in chronological order):

• “Gamification in email marketing” at MailCon, Las Vegas;
• “Goal-driven CDP and email marketing” — a podcast for Inboxing with Hiller Berg;
• “How to add Gamification to your Email Marketing Strategy” — a podcast for Email Einstein Ingenious by Flowium;
• “AMP in email” at DDMA Email Marketing Automation Summit;

• “Email and Business In Ukraine” — interview for Campaign Genius, Matthew Dunn. Matthew runs a series of interviews about the “Future of Email”;
• “Black Friday & Cyber Monday: Tactics to Stand Out in a Crowded Inbox” — joint webinar with Folderly;
• “Gamification in email marketing” at Berlin Expo;
• “The future of email: goal-driven marketing” joint webinar together with HeadQ, KDV Growth for “Masters of Email Marketing” by Smaily;
• “Operation: Automation | Marketing Done Better” joint webinar with GetResponse;
• “Email design vs. plain text, how often you should be emailing your list, and why you should be using Stripo to create eye-catching designs” — interview for Lilach Bullock.

Web Summit

I decided to say a few words about this event, even though we were not among the speakers. 

Hundreds of current clients and leads would attend our booth to discuss our tool, growth, performance, potential integrations, etc. 

We’ve visited this event for 5 years in a row. And this year, we shared our impressions of the talks and speeches we managed to attend. And will visit it in Rio this spring and in Lisbon next November. Hope to meet you there.

We’re proud of this year’s achievements, yet we’re excited about the New Editor release.

Release of Stripo 5.0 in 2023

I’ve said a lot about the new editor today. But what is good about this editor that makes us so excited?

Here are only some features:

• collaboration tools — real-time co-editing and commenting. This feature will be available for all the editor users in the spring. And in the summer, it will be available to our plugin clients and their users;
• the real WYSIWYG editor — you will now be able to switch between the desktop, tablet, and mobile modes when designing an email message. Now your emails will all be fully optimized for your recipients’ devices. You will experience the new era of responsive email design;
• email accessibility precheck — no more non-accessible emails in people’s inboxes. Stripo will highlight all the issues in your emails and suggest ways to fix them;
• integration with Figma and ThemeForest,
• and many more.

Right now, some of these features are in the development stage, and some have gone live. You can give them a try right away.

Wrapping up

Thank you for another great year together. 

Together, we’re helping our product grow into a monster in email production — by sharing your wishes and constructive feedback, you let us know what exactly you’re looking for in a comprehensive email editor, and our skilled team turns your dreams into reality.

See you in 2023.