Mother’s Day email marketing: Best practices and subject line examples

I think whatever country we are from, we definitely heard such a phrase from Mom: “Is this for me? Aww, you shouldn't have...” But we know: yes, we should. We should buy presents for our Moms as often as possible but on Mother’s Day — especially. 

We have prepared 10 Mother's Day email design best practices and 30 subject line examples so you can create the most appealing email for such a day.

10 best practices for perfect Mother's Day gift emails

Below you will find a list of suggestions. It’s up to you how exactly you would prefer to use them; choose only one or combine a couple of them. Let your imagination (based on marketing and sales data) roll. The Stripo platform is always there for you to create an effective email in a couple of minutes.

(Source: Email from Dunkin')

1. Appeal to pleasant memories in the email marketing campaign

Not only sons and daughters are the targeted audience for this email, but also moms, since they can never have enough gifts and gladly would buy something nice.

Look at this example. Haven’t you drawn such a picture to present proudly to your Mom? 

So this is one of the Mother's Day email inspirations for you —  make your email full of warmth, kindness, and care.

2. Help your clients prepare a Mother's Day present in advance

Here are a couple of tips for your Mother's Day email campaign:

• for holidays, become a time management specialist for your customers and write down how much time buying gifts will take;

• remind about the upcoming holiday;

• remind about the upcoming holiday one more time since no one sticks to the plan regarding buying gifts. True story, most of us have been there.

(Source: Email from Postable)

Let your marketing campaigns for Mother's Day be light-hearted with the best intentions for the target audience. Do not just sell — suggest what can make a perfect gift. Therefore, in your email campaign, you can suggest some ideas for a gift, show its price and pictures, let recipients choose a relevant one right in the email, write in detail how much time the delivery will take, etc. Then remind them about your offer a couple of times. It will be a good help.

(Source: Email-Competitors)

If you also sometimes need a reminder on important marketing events, check our Email marketing holiday calendar for 2023.

3. Ask your followers to share heartwarming childhood stories with mother figures

In a time of strong market competition, keeping in touch with the audience constantly is crucial. Invite your followers to share a heartwarming childhood story about their mom, and reward them with a certificate, discount, or another gift.

Conducting such interactions increases mood and loyalty, brings in positive feedback from the audience, and inspires them to express love for their mothers more often.

4. Offer ideas for a special day for a relevant customer base

Not everyone wants to buy products for Mother's Day gifts. For some people, emotions, traveling, trips, etc., are more important. Create a Mother's Day gift guide with ideas on how to spend this wonderful day, for example, with ideas for tours.

5. Connect your product with the customers and their lifestyle

Let your customer imagine how she puts on a dress of your brand and pays a visit to her Mom and while she walks towards the meeting place, people can’t stop watching her. Or how Mom unpacks a present box and sees a cashmere sweater she dreamt of for so long and tries it on and starts dancing happily. Nice image of a happy Mother's Day, right? So why not describe such scenarios of using your products?

Don’t be stingy with the photos and descriptions of them, it will be worth it.

(Source: ReallyGoodEmails)

6. Present a total look as a gift — make shopping online easy 

Most of us live in a hectic rhythm, forgetting to get a well-prepared gift for our mothers beforehand. Does this mean that we don’t love our parents anymore? Nope, we all have just grown up.

Help your customers express love with total looks in your emails so they shouldn’t scroll dozens of pages looking for a perfect match by themselves. Plus, an appealing banner with a colorful discount placement is a good combo of Mother's Day email design ideas.

7. Let your recipients have fun in your Mother's Day email campaigns

Who doesn't want a product for free or a very good discount? Mother's Day campaign is a great reason to give out gifts! Announce in your email the start of the competition or the lottery, mention the simple rules, and push the audience to participate by offering a small bonus! Thus, you will promote your brand, increase interest in your products, and gain new customers.

Check out this Mother's Day email example to increase engagement in a creative way.

(Source: Email from Brighton)

8. Make a present for those looking for a Mother's Day gift

Discount is always a good idea. And a pleasant one for loyal customers. But keep in mind the main rule — show on one banner all the important information, like how customers can use a discount (with a coupon code or automatically on a website), the date when the Mother's Day gift sale ends, any additional information, like if a discount can be combined with other sale offers, etc.

(Source: ReallyGoodEmails)

9. Entertain your audience in the email campaign

This is my favorite one among Mother's Day email examples. I like games, and who doesn't? 

This feature spices up any newsletter. Below is an example from Stripo that shows gamification is not difficult to adapt. You'll just have to add a festive and relevant banner. The game's technique will remain the same — let your subscribers draw a postcard for Mother's Day and recall those pleasant moments from childhood when they used to make hand-drawn greeting cards.

10. Keep your amazing Mother’s Day emails simple

Stylish design, photos of your product, short but descriptive text, and product links are the main Mother's Day email design tips that will do their job.

(Source: Email from Moment)

Happy Mother's Day email to employees

We covered examples of emails for customers, but what about employees? Mother's Day is so special for everyone. Let's keep that in mind.

Here are three text templates for you to consider when crafting a Mother's Day email and an email subject line for your teammates.

Email 1. Subject line: Happy Mother's Day to all our employee mothers!

Dear [Employee name],

As we celebrate Mother's Day, I wanted to take a moment to acknowledge all the amazing mothers in our company. You are the backbone of your family and the driving force behind our success at work. Your dedication to your children and commitment to your job inspire us all.

We appreciate your hard work and daily sacrifices to balance your family and career. I wish you a Happy Mother's Day on behalf of the entire company. Thank you for all that you do!

Best regards,

[Signature]

Email 2. Subject line: Wishing you a special Mother's Day!

Dear [Employee name],

I wanted to take a moment to wish all our employee mothers a very happy and special Mother's Day. You all play an important role in your families' lives, and we are grateful for everything you do.

As a mother myself, I know firsthand how challenging it can be to balance work and family life. Your dedication, hard work, and resilience are truly inspiring. We are lucky to have you as part of our team.

I hope you enjoy this special day with your loved ones and feel appreciated for everything you do. Happy Mother's Day!

Warm regards,

[Signature]

Email 3. Subject line: Celebrating our amazing employee mothers!

Dear [Employee name],

As we celebrate Mother's Day, I want to take a moment to recognize and celebrate all the amazing employee mothers in our company. Your strength, love, and dedication are an inspiration to us all.

Your role as a mother is demanding, yet you continue to excel in your careers and contribute to the success of our company. We are grateful for your hard work and the sacrifices you make every day to balance your family and work life.

On this special day, I want to express our appreciation and gratitude for all that you do. Wishing you a Happy Mother's Day filled with love, joy, and appreciation!

Best regards,

[Signature]

30 Mother's Day email subject lines

Choose the subject line you like the most, adapt it to your brand and needs, and your email is ready to fly to your recipients. 

 

Check out also these 10 nice ideas for a subject line:

1. Thanking our employee mothers on this special day. 

2. Wishing you a Happy Mother's Day filled with love and appreciation. 

3. Treat your mom to something special this Mother's Day! 

4. Celebrate your love for mom with our Mother's Day deals. <

5. Give the gift of love this Mother's Day. 

6. Say "I love you" to Mom with our special Mother's Day gift. 

7. A Mother's Day gift that will make her heart sing! 

8. Don't forget Mom this Mother's Day - shop our collection now. 

9. Celebrating the amazing mothers in our company! 

10. Happy Mother's Day to all our employee moms!

Wrapping up

You have explored email subject lines and best practices for Mother's Day. Don’t hesitate and start building your email to prepare all marketing campaigns in time before the holiday