One of the top priorities for email marketing and automation platforms is to continually improve customer satisfaction, and Maildroppa is no exception. To provide an impeccable user experience, the company sought a solution that combined power and simplicity, allowing customers to create stunning emails easily.
By integrating the Stripo plugin, Maildroppa enhanced its platform’s functionality while staying true to its mission of simplicity. This case study explores how the embedded Stripo editor boosted Maildroppa’s customer satisfaction, streamlined its workflow, and contributed to its impressive growth.
Expert
About Maildroppa
Maildroppa is a bulk email marketing software designed with bootstrappers, solo founders, and small businesses in mind. They specialize in providing a straightforward, efficient platform tailored to the needs of startups seeking to grow their audience and engage subscribers without the hassle of steep learning curves or overwhelming features. With simplicity at its core, Maildroppa enables users to create impactful email campaigns, manage subscriber lists, and automate workflows — all in a cost-effective and accessible way.
Currently serving over 1,000 customers, Maildroppa facilitates the delivery of more than two million emails monthly. The platform is built around ease of use, featuring an intuitive interface that requires no coding knowledge, accessible pricing options, and even a free plan to help small businesses get started. By prioritizing user-friendly design and affordability, Maildroppa has become a trusted tool for small teams aiming to effectively scale their email marketing efforts.
Challenge identification: Why Maildroppa needed a new email editor
As Maildroppa grew its user base, it encountered a pivotal challenge: its customers increasingly demanded a modern, drag-and-drop email editor to create visually appealing, professional-grade emails. Initially, Maildroppa focused on simple, text-based email solutions, believing this approach aligned with its philosophy of simplicity. However, feedback from its users highlighted a clear expectation for more advanced design capabilities, pushing the team to explore how it could enhance its platform while staying true to its commitment to accessibility and ease of use.
This challenge was both internal and external:
- internally, Maildroppa struggled to add new features due to its core principle of simplicity, which meant avoiding tools that might overwhelm its customers;
- externally, it had to address customer expectations for more robust email design options.
This growing demand presented an opportunity to elevate the platform, but it also posed a risk: failing to deliver could lead to customer dissatisfaction, slower growth, and the loss of users. There was also a financial impact at stake as customers might seek more advanced tools elsewhere. Meeting this challenge was critical in retaining users and fostering success.
Our primary goal was to improve the user experience by providing a powerful editor that remained simple and intuitive. We wanted to give customers a tool that allowed them to effortlessly create stunning, professional-grade emails, thus enhancing their satisfaction and loyalty while supporting our platform’s growth.
Marcus Biel,
Selection process: Choosing the right email editor
When Maildroppa set out to integrate a drag-and-drop email editor into its platform, it had clear criteria. The organization required an editor to empower users to design state-of-the-art emails with images, videos, buttons, and tables, all in a fully responsive framework. Simplicity was nonnegotiable — Maildroppa’s core philosophy demanded an intuitive tool that called for minimal training and guaranteed accessibility for the platform’s diverse user base.
Initially, Maildroppa considered building its email editor from scratch. However, this route posed the following significant challenges:
- the email editor would take months to develop;
- it would require substantial investment;
- it would monopolize internal development resources.
Seeking an alternative, the organization evaluated various solutions and found that the Stripo plugin editor was the perfect fit. Stripo offered an affordable subscription-based model, making it a cost-effective option that allowed Maildroppa to quickly integrate the new tool into its platform and focus the team’s efforts on other critical features.
What is the Stripo plugin, and how does it work?
The Stripo plugin is a version of the editor that can be seamlessly integrated into any platform or system. It is JavaScript embedded in your application, which functions as a component. It receives HTML + CSS and returns HTML + CSS after modifying the code. All server components can be deployed on our end. Stripo is a software component, and we do not process your data or emails — just your codes.
Data security also played a crucial role in Maildroppa’s decision-making process. As a Munich-based company operating under strict GDPR rules, Maildroppa needed a solution that guaranteed secure data handling. The Stripo lightweight plugin met this requirement seamlessly as it stores all data securely on Maildroppa’s cloud servers. By choosing Stripo, Maildroppa gained a robust, reliable, and secure email editor that aligns perfectly with its values and user needs.
Why Maildroppa chose the Stripo plugin
Simplicity and functionality are at the heart of everything Maildroppa does. Although it initially considered building its own drag-and-drop email editor, the team realized that the Stripo editor offered the perfect balance of power and ease of use. With its robust feature set and intuitive interface, the Stripo editor aligned seamlessly with Maildroppa’s philosophy, enabling users to create sophisticated email designs without unnecessary complexity.
By adopting the Stripo editor, Maildroppa significantly enhanced its platform’s functionality while reaffirming its commitment to simplicity and user empowerment. This addition has become a cornerstone of its offering, exceeding customer expectations without compromising its mission.
I was sold on the Stripo editor when I saw how it uses layers and blocks. With my background as a developer, I recognized the power of this “divide and conquer” approach. First, you define the general layout of the email. Then, you specify the content for each row or cell. This structured and intuitive approach allows users to access the tools they need when they need them without being overwhelmed by unnecessary options or clutter. It’s a brilliantly simple yet effective concept.
Marcus Biel,
Integration and migration: Bringing Stripo into Maildroppa
Integrating the Stripo email editor into Maildroppa’s platform was a comprehensive process spanning approximately 2–3 months. While the Stripo editor can typically be set up in just a few hours or days, Maildroppa went beyond basic implementation to ensure a seamless and robust user experience. The integration encompassed the following critical areas of its platform:
- email campaigns;
- email automation and transactional emails;
- full subscriber flow — this included the double opt-in subscriber-confirmation email and the welcome email;
- template creation — Stripo was adopted as the primary editor for creating new email templates.
(Source: Maildroppa user account)
One of the key challenges was creating fully responsive templates that aligned with the simplicity and usability Maildroppa’s customers expected. Since the organization didn’t have preexisting templates, it built a comprehensive template feature from scratch, thereby ensuring that clients could customize designs without hassle.
(Source: Maildroppa user account)
A fair amount of time was also dedicated to setting up the necessary infrastructure and migrating all existing emails to the new Stripo format. This step was crucial to guarantee that customers enjoyed a smooth transition and could start using the new editor immediately upon release. Maildroppa also dedicated time to setting up the necessary infrastructure to support these changes, making sure that the integration was efficient and future proof.
We worked closely with our customers to understand their needs and prioritize the features they valued most. Their input guided the decision-making process, and the Stripo editor exceeded their expectations by delivering a powerful and easy-to-use tool. For those who wanted to explore the editor’s advanced capabilities, we provided a detailed Stripo email editor guide to help them make the most of its features.
Marcus Biel,
By taking these steps, Maildroppa successfully enhanced its platform while maintaining the ease of use and reliability that its customers value.
Results and impact: Transforming email marketing at Maildroppa
The adoption of the Stripo email editor has brought measurable benefits to both Maildroppa and its users.
Here’s how the results break down:
- Enhanced user experience. Customers embraced the new editor and templates enthusiastically, praising their simplicity and intuitive design. Existing users expressed satisfaction with the upgrade, and the lack of support requests for the editor highlighted its user friendliness.
- Improved customer outcomes. Maildroppa users now easily create a wide range of emails, from simple newsletters to visually intricate campaigns. The ability to create professional-grade emails quickly and without extensive training has become a defining strength of the Maildroppa platform.
The true value lies in the balance between power and simplicity. The Stripo editor offers a wide range of features without overwhelming the user. Customers have the freedom to create emails exactly how they want them, whether it’s a simple newsletter or a visually intricate campaign.
Marcus Biel,
Founder and CEO of Maildroppa. - Support efficiency. The editor’s intuitive interface has empowered users to navigate its features independently, which has minimized the need for support.
This empowerment has made the editor a favorite among our users. While we’re proud to offer 24/7 support, the editor is so intuitive that our customers rarely need help — they can figure out everything on their own.
Marcus Biel,
Founder and CEO of Maildroppa. - Business growth. The enhanced email creation capabilities have attracted new customers to Maildroppa. Monthly recurring revenue (MRR) has shown a consistent upward trend, reflecting improved customer retention and satisfaction.
- Maintained metrics. Despite initial concerns that adopting a visually powerful HTML editor might negatively impact open rates and conversion rates compared to plain text emails, no problems have emerged. The HTML generated by the Stripo editor is clean and high quality; there has been no negative impact on these metrics. Instead, Maildroppa customers have seen significant increases in customer acquisition and a noticeable rise in overall customer satisfaction.
The Stripo editor has become a vital component of Maildroppa’s offering, driving growth, improving customer satisfaction, and positioning the platform as a leader in simplicity and functionality for start-ups and small businesses.
Wrapping up
Integrating the Stripo editor into Maildroppa has been a game changer for the organization, enabling it to deliver a seamless, intuitive, and robust email creation experience to customers.
The following are three lessons from this integration:
- Use ready-made responsive templates to save time. The Maildroppa team found that clean, high-quality HTML templates allow users to quickly create visually appealing and professional emails without sacrificing functionality.
- Simplify the development process for your team and clients. Maildroppa’s success with Stripo shows that an intuitive interface can significantly reduce users’ learning curve, allowing them to explore advanced features independently.
- Plan your integration process strategically, including migrating existing emails to the new format. Maildroppa ensured a smooth transition by setting up its infrastructure and tailoring Stripo’s capabilities to the specific needs of its platform.
Implementing these tactics can maximize the efficiency of your email production process and create campaigns that delight your audience.
0 comments